The impact of Sports on Media Research Paper Example | Topics and Well Written Essays - 2500 words

The impact of Sports on Media - Research Paper ExampleSporting events are oft played on the media, and celebrated through advertisements and sponsorship.The way that sports are perceived is also a pagan phenomenon and as much(prenominal) this varies significantly depending on what part of the world is being analysed. For example, Britain is well- cognize for behavior known as soccer hooliganism, which consists of violence occurring between soccer fans (Dunning, 2000). Although violence between fans is observed with other sports, such as the beating of fans (CBS News, 2011) in football (Roberts & Benjamin, 2000), the way that this occurs with soccer fans is unique, and can result in behaviors such as mobs of fans rushing the field (Dunning, 2000). Because of these differences, this paper will focus on the four major sports in spite of appearance North America, hockey, basketball, football and baseball, rather than considering sports globally.Both popular culture and the media ar e subject to two distinct, inappropriate pressures. The first of these is the dissatisfaction with current forms of entertainment, and a desire to find new focuses, or to access a broader market. The flake pressure is where populate seek out the forms of entertainment that pursual them, while avoiding those that do not. Sports have the effectiveness to impact the media in either way. They could act as a unifying force, bringing together people with a wide range of different viewpoints. Alternatively, the media could treat sports as being a niche interest that is only a relatively small number of people care about. The purpose of this essay is to examine what effect sports has on the media, whether the media responses to sports are unifying or diversifying and if this changes depending on the type of sport or flashy event that is being shown.There is a substantial relationship between the media and sports within the United States, and the media has a