How to Identify and Avoid Genealogy Scams

Does Feminism Create Equality - 1037 Words

Does Feminism Create Equality? Feminism is an umbrella term for people who think there is something wrong with the idea that gender has the capability to limit an individual’s social and political right. Even if there is inequality between men and women, feminism has never been the main reason to give women their civil rights. Feminism started among European activists in the 19th century, when women were not treated equally and were not elected to high positions of power. Indeed, it sought to eliminate sexism in all forms. While feminism has made advances for women to compete with men and narrow gender differences, feminism is still not a way for creating equality due to opposition and to the existence of different types of feminism, such†¦show more content†¦Perhaps the most acknowledged cause of feminism’s inability to create equality is the diversity of and differences among branches of feminism. That is, the differences help in creating complexity instead of equality. For instance, femin ism has many different colors that represent different goals behind the reasoning of its messages. Also, feminism means very different things to different people. The many variations of feminism are associated with a variety of philosophical and political outlooks. Sue V. Rosser, a provost at San Francisco University, has distinguished at least ten different feminist approaches. including like liberal, radical, marxist and socialist feminism, each one having a different viewpoint and goals (Rosser, 2008). These different types of feminism help in creating conflicts among its members and believers. When women’s movements began in its first phase, many feminist ideologies started to take shape. In their research about types of feminism, social experts Neff and Meyers said, â€Å"The two main strands of feminist thought have become liberal and radical feminism.† Liberal Feminism holds that the oppression of women is the denial of their equal rights, representation, and access to opportunities. Liberal Feminism takes a gender-neutral/gender-blind approach and holds that all men and women are created equal and should be treated the same, and seeks to reform

Comparative Analysis of Transitional and New Media

Question: Discuss about the Comparative Analysis of Transitional and New Media. Answer: Introduction The role of media a tool for political agenda has always been resourcefully utilized. Media, as an agent has always been the preface to the society therefore its representation is utterly significant. In fact, the role of media is a witness to the historical events that have taken place in different era. In the recently concluded US Presidential Election of 2016, the use of media has been the talking point, due to this immense skirmish between the two prominent candidates. The world was as shock as the predilections by the results of 2016 elections, but no can deny the impact of media over the befalling consequences of the election (Perse Lambe, 2016). Hillary Clinton and Donald Trump the two candidates who were pitted against each other, vehemently used social media to engage in activities that was efficiently used in maintaining interaction with the supporters. The concept of being viral and reaching out to a huge number of people, within the same arena has proved to be very useful for carefully resourcing them into major allegiance and supporters (Bode 2016). Moreover, the frenzy and optimal utility of a new found media too; the social media has engaged more public opinions, more deliberation and much more influence than the traditional political gimmicks. Right from the beginning of the campaigns to the campaign visits and mass address in universities and social places, digitalization has been very helpful in arranging, organizing and implementing the following agenda. In reference to the events that followed with the increasing popularity of using social media as a key tool was witnessed in the electoral campaign of Hillary Clinton which was revealed in Youtube, a popular media site (Fiske Hancock 2016). On the other hand, Trump has made a transitional entry into the promotional campaign with merchandise like baseball caps. The smart strategy adopted in this case is the political correctness, which made Donald Trump a more recognizable social figure because of the impending controversies that emerged during his campaign tours. According to a study ran by Erin Pettigrew, 2016 she reveals about the social media culture, The advantages of social media is to thrive on the generated content creation, human association, and word of mouth promotion despicable, efficient , effortless, and more valuable than traditional campaigning (Pettigrew, 2016). The different mediums of social media can be regarded as a click and its done efficient method unlike traditional which emerges over a significant period. Therefore, it is necessary to comprehend and analyze the magnitude of impact of using social media for political accomplishment, which can develop into a potential tool in years to come. The idiosyncrasies of the viral information have been used as an effective tool to reach out with pre-determined goal for winning the confidence of the supporters. In this age of global outreach, social media have been very helpful in determining the short-term agendas and making a resourceful impact. The communication patterns of traditionalist media agents is time consuming and the impact is very disperse in nature. The influence needs to reach its pivot point in the examples set in the campaigns of Hillary Clinton where in the groups of millennial contributed majorly to her support and her promises of empowering all gender types of America and not beguile any kind of discriminatory rules. On the other hand, the hatred, which Donald Trump received in social media due to his ludicrous remarks and obnoxious actions, has acted as the disruptive source for his image as a political leader (Ceron et al., 2014). The popularity of hash tag which a strategic feature of social media to segment and accumulate all the relevant and abundance of information from different perspective under the same forum, is not applicable for transitional media. The new media acts are a much swift speed and it hardly takes time for actions and counter actions to take place. On the other hand mostly important the accessibility to social media is a controversial topic, because often due to an overwhelming flow of data across these mediums there are major chances of bigotry and discrepancies emerging out of it. Therefore, social media has also had adverse effects and clarification of this fact is necessary to initiate the purpose of the comparative analysis (Allcott Gentzkow, 2017). According to a study and observation by a leading daily, New York Times, the hyper-partisan feature of social media is not necessarily aiding or facilitating rather it has begun to generate and generate a new action to political news. It deciphers the approach of cherry picking and restructuring the most effectual devices and tropes of activism, promotion and journalism into a potent new combination (Herrman, 2016). Farhad Manjoo, 2016 where he describes, has starkly defined the difference between the mediums; yelling at the television could be the limit of revolt, compared to the instant internet mechanism. In this case of online world the participation is much more efficient and the adversaries of virtual world come together to produce, blogs, hate and shaming tweets ,meme, reactionary post and reinforce their worldview, by consequently breaking into the mainstream media approval ( Manjoo, 2016). According to Himelboim, 2016 Twitter is one of the most politically active social media networks among its contemporaries (Himelbolim et al., 2016). There have been several studies that Face-book data revealed accurate predictions of the presidential elections. The defensive strategy that has emerged due to the functions held by the eminent panel experts deciding on the result is the advantages of the popularity votes but on a sly note, the electoral vote took away the prize. The impacts of Twitter are extensive in nature as it is one of the contemporary approaches of sensationalizing the fact as well as the fiction. It is a feature of popular culture and the media thrives in attention mechanism (Bennett, 2016).The feeds has a historical significance over the series of recent activities that have emerged in the presidential election of the year of 2016 in United Sates of America. Conclusion A number of indifferent views have emerged out of the comparative analysis between the media roles in political and social affairs of the country. Therefore, it can be concluded that though the traditional mediums are considered the best process as it has more test of time, but due to the age of widespread technological improvements, the new media is here to stay for a while. In fact, both the medium has its share of advantages and disadvantages. Hence, the analysis revealed the greater affectivity percentage of new media than the transitional one in case of the US presidential election 2016. Reference Allcott, H., Gentzkow, M. (2017).Social Media and Fake News in the 2016 Election(No. w23089). National Bureau of Economic Research. Bennett, W. L. (2016).News: The politics of illusion. University Of Chicago Press. Bode, L. (2016). Political news in the news feed: Learning politics from social media.Mass Communication and Society,19(1), 24-48. Ceron, A., Curini, L., Iacus, S. M., Porro, G. (2014). Every tweet counts? How sentiment analysis of social media can improve our knowledge of citizens political preferences with an application to Italy and France.New Media Society,16(2), 340-358. Fiske, J., Hancock, B. H. (2016).Media Matters: Race Gender in US Politics. Routledge. Graham, T., Jackson, D., Broersma, M. (2016). New platform, old habits? Candidates use of Twitter during the 2010 British and Dutch general election campaigns.New Media Society,18(5), 765-783. Herrman, John. "Inside FacebookS (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine". Nytimes.com. N.p., 2016. Web. 26 Mar. 2017. Himelboim, I., Sweetser, K. D., Tinkham, S. F., Cameron, K., Danelo, M., West, K. (2016). Valence-based homophily on Twitter: Network analysis of emotions and political talk in the 2016 presidential election.new media society,18(7), 1382-1400. Manjoo, Farhad. "Social MediaS Globe-Shaking Power". Nytimes.com. N.p., 2017. Web. 26 Mar. 2017. Perse, E. M., Lambe, J. (2016).Media effects and society. Routledge. Schuck, A. R., Vliegenthart, R., De Vreese, C. H. (2016). Matching theory and data: Why combining media content with survey data matters.British Journal of Political Science,46(01), 205-213. Semetko, H. A., Blumler, J. G., Gurevitch, M., Weaver, D. H., Barkin, S. (2013).The formation of campaign agendas: A comparative analysis of party and media roles in recent American and British elections. Routledge.

Social Psychology Cognitive dissonance

The theory of cognitive dissonance states that in an effort to maintain cognitive consistency within our respective minds, this often results in the creation of irrational or even maladaptive behavioral constructs (Antoniou et al., 2013). When it comes to boredom and effort, cognitive dissonance is often put into play into justifying a particularly boring exercise as being worthwhile resulting in a greater degree of effort put into it.Advertising We will write a custom research paper sample on Social Psychology: Cognitive dissonance specifically for you for only $16.05 $11/page Learn More For example, most people tend to be bored at their jobs due to their nature and, as such, question why they continue to work at something that is apparently boring. Through the application of cognitive dissonance people in effect interpret the continued activity as interest resulting in them interpreting that they actually like their work resulting in more effort being put into it since they have fooled themselves into liking it (Ask et al., 2011). Through the work of Roth (2010), it can be seen that the concept of a self-fulfilling prophecy is based on internal self-predilections regarding particular points of view or ideas. One example Roth (2010) points to is the current predilection within the U.S. to associate minority populations such as Latinos, Hispanics and African Americans with crime. Racial profiling does exist in the case of many states within the U.S. wherein there is a disproportionate level of suspicion placed on people from minorities as there are on Caucasians. As a result of such a viewpoint, people from minorities are often cast with a significant level of suspicion which limits their capacity to be employed in some areas due to the manner in which they are associated with crime. The end result is that such individuals have no choice but to turn to crime due to the limited number of opportunities they have. In the case of peopl e from African American decent, Lee Ahn (2013) points to the results of their study which showed that many within the African American community had negative expectations of themselves due to the manner in which they have been treated by society. They state that society views them as nothing more than â€Å"gang bangers† and criminals and, as a result, they tend to focus on the viewpoint that they will have relatively few opportunities to succeed in life. The end result is the creation of negative self-esteem which limits such an individual’s willingness to attempt possible recourses that could result in a better life for them. In the end this becomes a self-fulfilling prophecy wherein they become exactly that people said they were. It is based on this that the best way of breaking away from creating a self-fulfilling prophecy within your own life is to perform a means of self-evaluation early on in order to determine whether what people are saying about you is actual ly true. Self-evaluation often involves the use of self-attribution in order to determine â€Å"what makes you tick† so to speak. By doing so, you will be able to determine whether or not you have a predilection towards committing unethical or criminal actions.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Once a proper self-evaluation has been conducted, it is usually the case that a person would discover that the negative connotations that people have attached to them are in fact false result in them casting of their previously negative self-attribution and instead focusing on their own positive aspects. Reference List Antoniou, C., Doukas, J. A., Subrahmanyam, A. (2013). Cognitive Dissonance, Sentiment, and Momentum. Journal Of Financial Quantitative Analysis, 48(1), 245-275. Ask, K., Reinhard, M., Marksteiner, T., Granhag, P. (2011). Elasticity in evaluations of criminal evi dence: Exploring the role of cognitive dissonance. Legal   Criminological Psychology, 16(2), 289-306. Lee, D. L., Ahn, S. (2013). The Relation of Racial Identity, Ethnic Identity, and Racial Socialization to Discrimination-Distress: A Meta-Analysis of Black Americans.  Journal Of Counseling Psychology, 60(1), 1-14. Roth, W. D. (2010). Racial Mismatch: The Divergence Between Form and Function in Data for Monitoring Racial Discrimination of Hispanics Racial Mismatch. Social  Science Quarterly (Wiley-Blackwell), 91(5), 1288-1311. This research paper on Social Psychology: Cognitive dissonance was written and submitted by user Asia Lott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Representation on Blondes in the Media free essay sample

Representation in the Media In present day media, there are numerous stereotypes of people that can be found, such as the popular jock or the dumb cheerleader. These stereotypes are displayed on television shows and others forms of media to add humour and make the shows more relatable to the viewer since many schools have such stereotypes. Many forms of media use social stereotypes as a way to provide the audience with a quick common understanding of the characters, so they base the stereotypes on their audience. Other forms of media use stereotypes to take the audience on a journey of social differences. Nevertheless, there are always a few stereotypes that are usually present in many forms of media, such as the â€Å"popular one†, the â€Å"dumb one†, the â€Å"smart one†, and so on. The general social stereotype of the popular, confident and attractive blonde woman is common in many forms of media. We will write a custom essay sample on Representation on Blondes in the Media or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They all demonstrate this particular woman as very social and confident in herself, but she can also be shown as somewhat unintelligent and rude. This stereotype is quite popular since it is something many people can relate to in their lives. Also, the media frequently portrays unintelligent blondes in a humorous manner, making the representation more enjoyable for the viewer. One depiction of an attractive blonde woman would be in the television show Gossip Girl, in which one of the main characters is Serena Van Der Woodsen, played by Blake Lively. The character of Serena Van Der Woodsen in Gossip Girl is of an attractive blonde woman who is very social and is loved by everyone. In the beginning of the show, Serena is disliked by her friends, but the problems are soon resolved due to Serena’s social personality. This social personality and popularity is a trait that is given to many blonde women in the fictional media, as it is something that is common in the real world and can be relatable to the viewers. Serena is also portrayed as a confident and audacious person, which are attributes common in illustrations of blonde women in the media. Another social representation of an attractive blonde woman is in the song â€Å"’Cause I’m a Blonde† by Julie Brown. This song is a successful representation of blonde women stereotypes because it addresses all the personality traits associated with a blonde woman in an upfront approach. With lyrics such as â€Å"I took an IQ test and I flunked it of course, I cant spell BW but I got a Porsche† and â€Å"I see girls without dates and I feel so sorry for them ‘cause whenever Im around, all the men ignore em†, the song addresses all the stereotypical claims against blonde women. This song establishes that blonde women are unintelligent but prosperous in terms of luxury goods, and that they are popular and adored by everyone. Similar to the media representation of Serena Van Der Woodsen in Gossip Girl, the blonde women in the song are shown as confident, popular and social. The difference between the two representations is that the song also addresses blonde women as being dumb. The third and final media representation that I have found of an attractive blonde woman is the movie character Regina George from Mean Girls. In the movie Mean Girls, Regina George is at the top of the social ladder in her high school. She is beautiful, mean, and blonde. Regina is feared and secretly hated at school by her peers, but her confidence and ego overpowers it all. Unlike many other media representations of blondes, Regina George is neither dumb nor nice. Although she’s not the stereotypical dumb blonde, her rude and ignorant personality fits that of a stereotypical blonde woman’s. However, similar to other representations of blondes, Regina George is very confident in herself. The portrayal of attractive blonde women in the media has become so popular that it would seem it is almost necessary to include this representation in a media source. This is not only because attractive blonde women are relatable and humorous, but also because there are many stereotypical personalities of a blonde that can be included. Social, confident, unintelligent, and rude being just a few of the popular traits. Some of the greatest misinterpretations of attractive blonde women in the media would be that they are unintelligent or rude. These traits come from within people and their social upbringing, not their hair colour, and therefore such traits cannot and should not be associated to their physical appearance. However the most dominant interpretation present in all three of the representations above would be the confidence and social personality of a blonde woman. This may be a misinterpretation, since not every blonde woman is confident and social, but I would agree that attractive blondes tend to be social and confident. References: http://tvtropes.org/

Look, See, and Watch Related Verb ESL Exercise

Look, See, and Watch Related Verb ESL Exercise Look, See and Watch are three related verbs that are easily confused. English learners can use this page to understand the differences between these three verbs. Example sentences for look, see and watch will help you understand how to use these verbs. Finally, theres an exercise to help you test your understanding of these key verbs. Look (At) Use the verb look (at) to say that you or someone else looks with concentration. In other words, you look to see something specific. Look refers to seeing something specific one time, rather than over time as with the verb watch (see below). I looked at the trees in the distance.Tom looked at the picture and smiled.Sarah looked at her sister and smiled. Look is usually used with the preposition at. However, when using look as an imperative at is not used when there is no object. Look over there!Look! Its Tom. Use look as an imperative with at when followed by an object. Look at those people.Look at me when I speak to you! See See is used to make simple statements. In other words, use see to note that you saw someone or something. I saw Tom at school yesterday.Did you see the beautiful sunset yesterday?Mary saw an interesting man while she was in Chicago. On the other hand look at and watch are used to state that you see something with particular attention. You look at something specific, and you watch something over time. Compare: I saw Jim at the party. (simple statement)I looked at Jims shirt. It was strange! (focus on a specific item)I watched Jim speaking to Tom for five minutes. He seemed nervous. (watching the movements and actions of someone or something over time) Do not use see in the progressive form as see is used to express a fact, not an action. I saw Tom at the party. (fact, not an action)We saw an interesting car on the road. (statement of an interesting story, not recounting a specific action at a specific time) The verb see is also used to express that an experience is completed. For example, you can watch a film and see a film. If you see a film, you refer to the complete act. If you watch a film you speak about the action of watching the film at a specific moment. Compare: I saw a good film yesterday. (referring to the complete film)I was watching TV when you called. (referring to the action that was interrupted) See Visit The verb see can also be used to mean to visit, or have an appointment with someone. Janice saw a doctor yesterday.Peter will see the marketing manager tomorrow.Have you seen a specialist? Watch Watch is used to express that you watch something in progress, something that changes over time. I watched the children playing in the park.She has been watching those birds over there for the past thirty minutes.What are you watching on TV? Watch is similar to look at, but it refers to an action that takes place over time. Look at is used to refer to a single instance when someone looks for something specific. Compare: I looked at the message on the billboard. (referring to looking at something once to understand)I watched the debate on TV. (referring to a show that takes place over time on TV) Practice What You've Learned For this exercise, youll choose between look (at), see or watch to complete the following sentences. Remember to conjugate the verb in the correct tense. _______ that dog over there. Its so cute!Have you ________ the new film by Spielberg?I was _______ the children play in the park when I met Alice.Im going to ________ the doctor tomorrow afternoon.Did you ________ the amount on the check carefully?Peter ________ Andrew yesterday.Alice is ___________ a show at the moment.The students __________ the information on the whiteboard.I havent ________ Susan in a long time.

Organizational Structure and Performance Essay Example | Topics and Well Written Essays - 1000 words

Organizational Structure and Performance - Essay Example For any organizational structure to  succeed  towards  performance, it needs to  have  outstanding  leadership skills and strategies such as those depicted by Rossetti’s organizational leadership in the agency (Rainey and Thompson, 2006). Through exemplary leadership techniques, performance can be improved within an  agency  but  again  the  employment  of such techniques requires the  application  of appropriate organizational structures that are in accordance with the nature and missions of the agency. In his time at the IRS Rossetti applied various  leadership  techniques in implementing reforms and a new organizational structure to change the  face  of the  agency  and improve performance.  In this  paper  I  relate  how Rossetti integrated  the use  of his outstanding leadership strategies in implementation of the new organizational structure.  The manner of functioning of this new organizational structure and the  difference  from the  past  organizational structures and Rossetti’s strategies in ensuring the success of this organizational structure in the  agency  and improvement of performance in customer services  delivery  and dealing with complaints. ... He further enhanced communication within the structural levels of the  organization  upon taking the leadership role. He depicted  leadership  through being the first to leave his office door open throughout as a symbol of openness in communication. This  effective  communication strengthened the relationship among the different department of the organization and in the overall improving the performance. He  further  embraced participation and  partnership  both within the organization and with outsiders. He ensured this through the buildup of  activity  teams and groups within the employees to facilitate  aid  and decision making among the employees. He also made the decision to  bring  professional outsiders within the  organization  to  aid  in the running of the organization in  completion  of its mission. Throughout and after his employment period Rossetti became a legend in the IRS for his ability to  depict  keen  intellect and analytical abilities within the organizational structure. Through this, he became a staunch analyst in the management and running processes of the  organization  and later became referred to as â€Å"a  genius† and â€Å"management  genius† by his colleagues in the IRS. Upon the employment of Rossetti in the IRS, various structural and reforms changes authorized with his innovation and commitment to make the n  succeed  in spite many people’s  criticism  of his plans and  ability  to  ensue  change within the IRS.  Before his employment, the IRS was incorporating the use of a fragmented organizational structure. On his emergence into the IRS, Rossetti regarded this  use  of fragmented organizational structure as a

Do you need cosmetic surgery Essay Example | Topics and Well Written Essays - 1250 words

Do you need cosmetic surgery - Essay Example The bonafides of genuine, necessary plastic surgery are, of course, beyond debate. Reconstructive plastic surgery, which is performed to correct functional impairments caused by burns, trauma-induced bone injuries, congenital and developmental abnormalities, such as cleft palates, and abnormalities caused by diseases such as  cancer  or  tumors, is an essential and powerful tool of medical science. It is cosmetic surgery, or its more polished moniker, ‘Aesthetic plastic surgery,’ which is a fraud perpetrated on susceptible women and men by unscrupulous beneficiaries. Cosmetic surgery refers to the use of surgical techniques merely for the purpose of enhancing physical appearance. Cosmetic surgery runs the entire gamut of procedures from rhinoplasty and liposuction, to ‘tummy tucks’ and breast implants. It is medical science which has been corrupted for commercial use. It is a commercial industry, which has more in common with the cosmetic industry of f airness creams and hair colors, than with medical surgical procedures. The need of the hour is to bring cosmetic surgery under a strict regulatory mechanism as it is mere commercial exploitation, involves several risks, and engenders psychological disorders and abnormalities. According to the American Society for Aesthetic Plastic Surgery, Americans spent nearly $10.7 billion on cosmetic procedures in 2010. Since 1997, there has been over 155% increase in the total number of cosmetic procedures. In 2010, there has been more than 1.6 million surgical procedures performed in the US. This in the midst of a recession which sees one of the highest rates of unemployment in the history of the nation! These statistics are convincing evidence of the burgeoning commercial aspect of cosmetic surgery. The ever-increasing reach of the cosmetic surgery industry is the result of a cleverly orchestrated program of advertisement and promotion, aimed at a beauty conscious younger generation. Fox's re ality TV makeover show, "The Swan 2,† was won by DeLisa Stiles after â€Å"she morphed into a beauty queen† (Dittman, APA), with the help of the entire gamut of cosmetic surgery procedures – from face to feet. According to the British Medical Journal, Britons spend over 400 million dollars a year on cosmetic surgery, and it’s one of the most common reasons women give for non-property loans. In the United Kingdom, My Big Fat Plastic Surgery Prize Draw  is a lottery sponsored by a cosmetic surgery group, with ?4,000 worth of surgery of your choice as the prize. Prize draws, loyalty card schemes, divorcee packages, magazine competitions and online deals are all part of the advertising strategy to pull susceptible youth into the money-spinning cosmetic surgery industry (skininc.com). These marketing gimmicks are unscrupulous means of generating profit. The commercial potential of cosmetic surgery has even spawned a tourism industry. ‘Plastic Surgery Pa ckage Tours’ are now being hawked not only by several agencies, but also by governments, such as Thailand. The Tourism Authority of Thailand has promoted cosmetic surgery as it would any commodity – eighty percent of the clientele is foreign (Cullen, Time). Such a blatantly commercial enterprise continues to masquerade as a part of medical science! In aggressively marketing cosmetic surgery as a money-spinning concern, its advocates and beneficiaries conveniently ignore the

Matlab problem Assignment Example | Topics and Well Written Essays - 1250 words

Matlab problem - Assignment Example It is to see to it that the resistors used are not unnecessarily too many and that the value of resistance that they form in combination are the closest to the desired value of resistance. Problem statement Resistors are measured in SI units known as ohms. In a bid to ease the process of manufacturing in bulk, the manufacturers of resistors usually do it in some standard set measures. These standard resistors are known as E12 resistors. They are the resistors with the values 10 ?; 12 ?; 15 ?; 18 ?; 22 ?; 27 ?; 33 ?; 39 ?; 47 ?; 56 ?; 68 ?; and 82 ? Designers of electrical components who which incorporate the use of resistors usually design for some arbitrary resistance values which shall best suit the requirements of the component under design. Given that resistors are manufactured in the 12 standard values, this implies that the designer shall have make an appropriate combination of a number of the standard resistors to form a value that is as close to the designed value of resistan ce as is practically possible. The combination should use as few resistors as possible to minimize costs and this calls for proper optimization. In this task, resistors are to be combined in series since resistors combining in series have the total resistance being the sum of the individual resistances of each one of the resistors connected in series. In this problem the designer desires to get optimization modes of combining resistors in series to get the following values of resistances:- 20 ?; 100 ?; 200 ?; 1k ?; 2k ?; 50k ?; 100k ?; 2m ?; 20M ?; 150M ?. Method The method employed in solving this problem takes advantage of the fact that each one of the E12 resistance values form a geometric series, they are all approximately 21% larger than the previous value. The method employed also takes advantage of the fact that for resistors in series, the total resistance is given by summing up the value of each of the individual resistances of the resistors connected in series. i.e, RT = R 1 + R2 + R3 The method employed also targeted at making the program user friendly. It was to engage the user in a human like dialogue and hence be usable even by people who have no knowledge of programming. In this regard, the method employed was to write a program code that would ask for some two information from the user of the program. The first information to be inquired from the user is the desired value of resistance (target value). In this case the user would input one of the following as desired; 20 ?; 100 ?; 200 ?; 1k ?; 2k ?; 50k ?; 100k ?; 2m ?; 20M ?; 150M ?. The second information to be inquired from the user is the maximum number of resistors that can be combined. This was introduced in a bid to cut down on the cost of manufacturing. The method employed also involved the use of shorthand in which case, M, K and R were used instead of M ?; K ? and ? respectively. So as to make it possible for the universally accepted and used shorthand used by electrical engineers be in put in the program by the users. Results and discussion The program so formed is user friendly and able to ask for the two values from the user, i.e. the value of resistance desired and the maximum number of resistors to be combined. The program is also able to accept values of input written in electrical engineers’

Marketing Implementation Plan for New Product

Marketing Implementation Plan for New Product 1. Executive Summary:- With the ever increasing ratio of crime in the UK and all around the world, an unprotected property has become extremely vulnerable, day or night. This is why, in the presence of current environment it is of utmost importance to keep your loved ones safe at home by protecting it with a professional burglar, fire and intruder alarm system. After more than 40 years of success in the current business line, it has been thought that the Weather Seal Holdings (Weather Seal) has now got the right strength to diversify its business. Thereby, I have seen an opportunity to introduce Home Security System as a new product for company to be marketed sold at competitive cost to its existing and new customers through its branch at Romford, Essex (UK). As a result of kind approval by the companys branch regional manager and area managers (project sponsors), I have fascinated an opportunity to develop a project report regarding introduction and marketing plan of this new product for company. Time period allocated/authorized by Weather Seal branch management for the completion of project work is Six Weeks. The final project report will be submitted to the said project sponsors at Romford Branch (UK) for final vetting and valuation. It would then be on the excretion of branch management to send the report to company head office at Ches hire (UK). This project experience could give me a personal learning experience of how to introduce new products to companies. Hoping this project report would gain necessary attention of Weather Seal regarding launch of new product in marketplace and thereby creating cutthroat competition for companies like ADT, Chubb securities etc. The report will be important for the company to launch the fascinating new product among its product range enabling it to not only to diversify its business line but also generate extra revenue in the near future. Findings will be discovered through the data provided by the company, through company risk assessment form to be completed by customers, by acquiring few statements about the company performance from selected customers and assessing home security and crime survey reports being published by the institutions like Home Office (UK), The British Crime Survey etc. These findings will help the company in launching the new product at right levels. The strategic marketing implementation plan will be proposed in order to present important factors of success in future such as marketing budgets, marketing tactics and advertising options. Environmental analysis will be presented in order to critically analyze the marketing aspects by using the tools such as SWOT analysis and Porters Five Forces Model etc., will help in building the marketing strategies and objectives by highlighting the factors such as Marketing Mix(Product, Price, Promotion Place)), Target Audiences and examining all possible strategic options including financial projections. The conclusion and recommendation about the new product will be presented in terms of product usefulness for the customers, profit generations, customer satisfaction and different sort of tactics being recommended to increase sales in future. 2. Introduction To The Business:- Weather Seal Holdings (Weather Seal) has been the Britains largest privately owned manufacturer installer of PVC-u replacement windows, doors, rooflines and conservatoires. The company was founded in 1968 under the prestigious mono of â€Å"The Pride of the Nation†. Since its foundation, huge commercial and public projects has tested companys technology from time to time and more than a million domestic customers are witness to weather Seals craftsmanship. The company continues to grow and in a period of 14 years i-e. From 1995 to 2009, Weather Seal has become a  £75.0 Million company. The company is now renowned as an award winning service provider to its customers. The product qualities are of highest possible standards and second to noe.. The head office of the company is located at the heart of the country on the M6 motorway network at Winsford Cheshire (UK). The company has 21 local branches servicing the UK and 07 Installation Depots all around the country. Weather Seal has got over 1000 trained personnel nationwide and 24 hour customer service response. Local staff includes: Designers Surveyors Fitters Service and Installation Engineers Administrators The company rightly claims that with Weather Seal the customers are dealing with the industry No. 1 as it has achieved every industry standard. Among its competitors like Euro Glazing, Everest Group etc, Weather Seal provides 10 year Platinum Guarantee for all of its products. This is the only guarantee worth having is issued by the company who design, manufacture and install the entire product range themselves. Weather Seal wants to introduce a sophisticated and state of an art Home Security System all around the UK market place. As an Initial phase, company wants to utilize the services of its Romford branch in this regard, which is located in the South region of the company. 2.1 Introduction To The Branch Management:- As project work has been conducted under the supervision and guidance of Romford branch management and that is the premises where the final project report would be submitted. Therefore, it is thought to describe the branch management structure as follows: Owners Mr. Ian Blackhurst and Mr. Brian Kennedy Group Head Marketing Sales Mr. Tony Reilly Director Sales Marketing (South) Mr. Mushtaq Zaman Divisional Manager (South) Mr. Kevin Brookman Romford Branch Regional Manager (South) Mr. Muhammad Ovais Hafeez Romford Branch Area Manager (South) Mr. Mudassar Nawaz Khan 2.2 Aims and Objectives:- Aims:- The aim of this project report is to introduce the desired state of an art Home Security System as a new product to Weather Seal Holdings and also present an appropriate marketing implementation plan. Objectives:- The essential objectives of this report are: Present the complete description of the new product and propose the most appropriate manufacturing partner in order to make the new business a successful operation of revenue generation in future. Identify the target audience assess the customer thinking about the company and new product enabling the company to attain the better customer range for the new product. To present the appropriate marketing strategy by using tools such as environmental analysis, marketing mix and financial projections for the new product. 2.3 Name of the New Product:- The name of the sophisticated home security system (new product) will be PowerMax+ Wireless Alarm Control Home Security System (PAS) 2.4 Product Overview:- The PowerMax+ (PAS) is the latest, advanced and state of an art wireless alarm control home security system that provides protection against burglary, fire and tampering. In addition, it can be used to control lights and electrical appliances within the customer household and/or to monitor the activity of elder or disabled people left at home. Status information is presented visually and verbally, and in most cases a recorded voice prompts customer to take correct action. The PowerMax+ is governed by a control panel designed to collect data from various sensors that are strategically located within and along the perimeter of the protected site. In the disarmed state, the system provides the customer with visual and verbal status information, and initiates an alarm if smoke is detected or upon disturbance in a 24-hour zone (a zone which is active 24-hours a day). In the armed state, the system initiates an alarm upon detection of disturbance in any one of the armed zones. Customer will need a 4-digit security code to master the system, and he/she can authorize 07 other persons to use the system by providing them with their own security codes. Moreover, customer can obtain up to 08 multi-function key-ring transmitters that will allow the customer and other users to control major functions without approaching the control panel. 2.5 Key Product Features:- PAS will offer the customers a personal security guard watching customers family and home 24 hours a day seven days a week 52 weeks a year. The Key features are: Latest technology Invisible two beams, thermal velocimatic system Motion sensor Wireless (no messy installation) Smoke alarm (optional) Flood alarm (optional) Up to 04 members of family / friends as contacts via text, land line or pager Latch key for kids Access remotely (if away from home) via landline or mobile Can connect up to 15 different electrical appliances (computer, lights etc) with additional X-10 units Back up battery if electricity goes down Pet friendly Panic button (elderly) wrist, pocket etc Fire button Save on the insurance policy Secured by design (police approved) Security guard access to premises in case of no contact with alarm Complete peace of mind Leave voice message for the family Codes for false alarm and under duress 2.7 Proposed Partner Company for New Product Business:- Honeywell Security and Communications will be the partner of Weather Seal in the manufacturing of PAS and cater off the customer needs from alarm response centre. This will be the perfect partnership for UK customers security needs. Weather Seal Holdings and Honeywell Security and Communications will jointly deliver a winning combination of expertise in selected home security system, and a proven track record of quality and a firm commitment to their customers. Honeywell Security and Communications is one of the worlds largest manufacturers of security systems, with 30 million security systems installed. Weather Seal is one of the UKs leading home improvement companies with a strong heritage in making peoples homes more stylish, energy efficient and secure. Security focused, the fusion of two well-known names in the UK will eventually give their customers the peace of mind that their home security will be in the safe hands. Why Weather Seal:- With a UK wide sales, installation and service network, customers can be safe in the knowledge that they are putting their trust in a reputable business that is here to stay. The Weather Seal name and brand synonymous with the home improvement market for in excess of 40 years and have worked on more than 200,000 peoples homes. The company started out in the business with a clear focus on providing the products that would make its customers houses warmer, safer, more efficient and a great place to live. The security elements of Weather Seal doors and windows are something that company has always taken really seriously. With this as central to companys approach and off course through continual research and development, Weather Seal products have undoubtedly set new heights in security with style in relevant industry. Why Honeywell:- Part of a global technology and manufacturing leader with revenues in excess of $30 billion, Honeywell Security and Communications has been designing and manufacturing security systems since 1923. With expertise in every area of security, the company provides advanced security solutions for residential and commercial applications. Honeywell works closely with professional security installers and alarm monitoring providers to ensure our products are designed and manufactured with the flexibility to be tailored to each individual customers security needs. Be it private homes or global corporations, around I million customers trust their security to the company each year. Designed for customer convenience, Honeywell intruder alarm systems like PowerMax+ have a wide range of user-friendly features gives the customers peace of mind that their property is secured, with round the clock monitoring in the hands of professionals. 2.8 Importance of the Topic:- This is an interesting project studies as this will offer an opportunity to the renowned company like Weather Seal to introduce a diversified new product in the market place thus enhancing its business line. Companies are becoming more global day by day and to be able to have a critical insight of the marketing strategies and implementation plan of a new Home Security System product of successful UK Company can be an important reference when conducting other marketing activities. This project study will offer an opportunity to Weather Seal to create massive partnership with globally recognized company like Honeywell in order to successfully run its new product in UK market place. As a result of this partnership, Weather Seal could make a global presence with the help of Honeywell and thereby giving more competition threat to its competitors. As a part of research, risk assessment questionnaire has been presented to the customers to be filled out by them in direct interaction with them. The response from customers would enable Weather Seal to better understand the customers security urgency level. The project studies helps researcher in understanding how to introduce new product by making the appropriate marking strategy and provides an opportunity to look into insight of the Weather Seal operational activities. 3. Literature Review:- Most break-ins are opportunistic, not planned and with statistics revealing that burglaries are on the rise day by day not only in the UK but globally, thereby, now is the time for the consumers to take next step in protecting their homes and thus their loved ones too. Summarized important facts that evoked Weather Seal to work on the idea of introducing PowerMax+ Wireless Alarm Control Home Security System as a new business product and researcher to introduce this new product to the company are as follows: Households with no security measures in place are 10 times more likely to be burgled than those with such simple security measures. Results from the British Crime Survey demonstrated that having security measures in place was strongly associated with lower level of victimization. Government officials predict that the economic slow down will lead to â€Å"upward pressure† on levels of property crime. As property crime increases, insurers demand better security to stem losses. 1.7 million burglaries were reported to police in England and Wales during 2007/2008. Home burglaries recorded by the police have risen by 4%, the largest rise in seven years for the period July-September 2008. On the basis of these facts and figures and data already revealed the research has been made via internet to explore the best possible system in order to develop the desired new product for the Weather Seal. As a result of internet research, Stage-Gate System of product development has been shortlisted. STAGE-GATE THE ROADMAP FOR NEW PRODUCT DEVELOPMENT:- The need for lean, rapid and profitable new product development has never been greater. Product life cycles are shorter, competition is more intense and customers are more demanding. Companies that fail to innovate face a grim future. The problem is that winning with new products is not easy. An estimated 46% of the resources that companies devote to the conception, development and launch of new products go to projects that do not succeed they fail in the marketplace or never make it to market. Leading companies have overhauled their product innovation processes, incorporating the critical success factors discovered through best practice research, in the form of a Stage-Gate new product development process. According to several independent research studies (i.e. Product Development Management Association, AMR Research, Booz-Allen Hamilton, etc.) between 70-85% of leading U.S. companies now use Stage-Gate to drive new products to market. A Stage-Gate System is a conceptual and operational road map for moving a new-product project from idea to launch. Stage-Gate divides the effort into distinct stages separated by management decision gates (gatekeeping). Cross-functional teams must successfully complete a prescribed set of related cross-functional activities in each stage prior to obtaining management approval to proceed to the next stage of product development. How Does the Stage-Gate ® Product innovation begins with an idea and ends with the successful launch of a new product. The steps between these points can be viewed as a dynamic process. Stage-Gate divides this process into a series of activities (stages) and decision points (gates). Stages are where the action occurs. The players on the project team undertake key activities to gather information needed to advance the project to the next gate or decision point. Stages are cross-functional (there is no research and development or marketing stage) and each activity is undertaken in parallel to enhance speed to market. To manage risk, the parallel activities in a certain stage must be designed to gather vital information technical, market, financial, operations in order to drive down the technical and business risks. Each stage costs more than the preceding one, resulting in incremental commitments. As uncertainties decrease, expenditures are allowed to rise and risk is managed. In addition to the discover stage, there are five key stages: Stages The structure of each stage is similar: Activities: The work the project leader and the team must undertake based upon their project plan. Integrated analysis: The project leader and teams integrated analysis of the results of all of the functional activities, derived through cross-functional interaction. Deliverables: The presentation of the results of the integrated analysis, which must be completed by the team for submission to the gate. Preceding each stage is a decision point or gate which serves as a Go/Kill and prioritization decision point. Gates are where mediocre projects are culled out and resources are allocated to the best projects. Gates deal with three quality issues: quality of execution; business rationale; and the quality of the action plan. Gates The structure of each gate is similar: Deliverables: Inputs into the gate review what the project leader and team deliver to the meeting. These are defined in advance and are the results of actions from the preceding stage. A standard menu of deliverables is specified for each gate. Criteria: What the project is judged against in order to make the go/kill and prioritization decisions. These criteria are usually organized into a scorecard and include both financial and qualitative criteria. Outputs: Results of the gate review. Gates must have clearly articulated outputs including: a decision (go/kill/hold/recycle) and a path forward (approved project plan, date and deliverables for the next gate agreed upon). What are the benefits of using Stage-Gate ®? The Stage-Gate Product Innovation system has been referred to as the single most important discovery in product innovation empowering almost 85% of all North American companies to achieve improved returns on their product development dollars and to achieve new growth. When implemented properly, Stage-Gate delivers tremendous impact: Accelerates speed-to-market Increases likelihood of product success Introduces discipline into an ordinarily chaotic process Reduces re-work and other forms of waste Improves focus via gates where poor projects are killed Achieves efficient and effective allocation of scarce resources Ensures a complete process no critical steps are omitted The results: A more effective, efficient, faster process that improves the companys (in this case Weather Seal) product innovation results. 4. Cost Incurred on Facilities and Resources Utilized:- Following are some of the items and their approximate costs that were required for the conduction of project work. 5. Sources and Methods:- In order to answer the key aspects of the project studies i.e. how to introduce new product for the company and how to prepare the marketing plan, secondary and primary research will be collected. Both types of research are essential in this project work as they offer crucial results regarding finalization of project report. Furthermore, qualitative data has been collected instead of quantitative data, this is because the available time was not enough to collect and analyze a wide range of data. Secondary Research:- The secondary research consists of â€Å"reanalysing data that have already been collected for some other purpose† (Saunders, Lewis and Thornhill, 2003: 188). In this project studies, we will be interested in information about this national level company overall, the importance and impression of the company in the marketplace and among its customers prior to the launch of new product and off course the utmost important strategic marketing issues affiliated with it. One of the main books used for this is Principles of Marketing (Kotler et al, 2005). These sorts of usage create the part of theoretical frame. The information needed to conduct the project will be collected through the use of external sources of secondary data such as published books and online articles and survey reports. However, the main part of the research focuses on the introduction of new product for the company. In order to collect all the necessary information the researcher will gather internal sources of secondary research. This information includes corporate documentation such as company reports and earlier marketing plans which are available due to solid professional relationship of the researcher with the branch management. The internal sources of secondary research will be backed-up by other external sources such as published general statistics and industry statistics, which have been collected through the use of the internet. Some of the most relevant information collected from online sources regarding UK burglary, fire and child abductions incidents and statistics will be presented in Appendix. This informa tion will be essential to collect and analyzed in order to make the company enable to assess the urgency of new home security system product among the UK citizens. Although secondary research has a number of advantages such as the fact that it is readily available, it saves money and it is not time consuming it also has some disadvantages. In order to use secondary data effectively it is important to make sure that the data is relevant to the specific issue addressed and that it has been classified in a way that is consistent with the study at hand. This consists in making sure that such things as variables and measurements are â€Å"in line† with those used in the investigation. It is also important to make sure the data is accurate and that it comes from the original source and not an intermediate or third-hand report (Ghauri and Gronhaug, 2002). Primary Research:- The secondary research conducted, will be further backed up, by some primary research. This is â€Å"data gathered and assembled specifically for the project at hand† (Zikmund, 1994: 40). 5.2.1 Security Risk Assessment Check Questionaire:- The Weather Seal will create Security risk assessment check questionnaire and researcher will carry the assessment visits with company assessor to observe and record the individual customer needs for statistical purposes. The said questionnaire will be closed end and enable the company and researcher to approve or disapprove the installation of PowerMax+ Wireless Alarm Control Home Security System at the premises. This will also enable the company to estimate the correct number of new product to be remained in stock. The Security risk assessment check questionnaire will be presented in the Appendix. Customer Survey Questionnaire:- As business can only run on the basis of customers. Therefore, it is critically important for Weather Seal to explore the customer views about the company and its new product. A sample close end survey questionnaire will be presented to 50 selected customers along with Security risk assessment check questionnaire to be directly filled by the customers during our visit at their premises. The responses against the survey questionnaire would enable the company to assess the attitude of customers towards the company and its new product. 5.2.3 Interviews:- No specific interviews will be conducted. This is due to the already available massive customer pool of the company all around the UK. However, the researched has suggested the company to publish the comments of few prestigious customers of the company about its performance and customer support and services. These comments will be published in the company new product brochure for the product promotional purposes. Few customer comments will be presented in Appendix. Data Analysis and Interpretations:- After conducting both the primary and secondary in depth researches, it has become possible to present the key findings and data analysis both in terms of figures and percentages. Data Analysis -Secondary Research:- British Crime Figures:- As a result of this type of research, the following key findings have been revealed relating to British crime figures: A home is burgled in UK every 20 seconds. Marketing Implementation Plan for New Product Marketing Implementation Plan for New Product 1. Executive Summary:- With the ever increasing ratio of crime in the UK and all around the world, an unprotected property has become extremely vulnerable, day or night. This is why, in the presence of current environment it is of utmost importance to keep your loved ones safe at home by protecting it with a professional burglar, fire and intruder alarm system. After more than 40 years of success in the current business line, it has been thought that the Weather Seal Holdings (Weather Seal) has now got the right strength to diversify its business. Thereby, I have seen an opportunity to introduce Home Security System as a new product for company to be marketed sold at competitive cost to its existing and new customers through its branch at Romford, Essex (UK). As a result of kind approval by the companys branch regional manager and area managers (project sponsors), I have fascinated an opportunity to develop a project report regarding introduction and marketing plan of this new product for company. Time period allocated/authorized by Weather Seal branch management for the completion of project work is Six Weeks. The final project report will be submitted to the said project sponsors at Romford Branch (UK) for final vetting and valuation. It would then be on the excretion of branch management to send the report to company head office at Ches hire (UK). This project experience could give me a personal learning experience of how to introduce new products to companies. Hoping this project report would gain necessary attention of Weather Seal regarding launch of new product in marketplace and thereby creating cutthroat competition for companies like ADT, Chubb securities etc. The report will be important for the company to launch the fascinating new product among its product range enabling it to not only to diversify its business line but also generate extra revenue in the near future. Findings will be discovered through the data provided by the company, through company risk assessment form to be completed by customers, by acquiring few statements about the company performance from selected customers and assessing home security and crime survey reports being published by the institutions like Home Office (UK), The British Crime Survey etc. These findings will help the company in launching the new product at right levels. The strategic marketing implementation plan will be proposed in order to present important factors of success in future such as marketing budgets, marketing tactics and advertising options. Environmental analysis will be presented in order to critically analyze the marketing aspects by using the tools such as SWOT analysis and Porters Five Forces Model etc., will help in building the marketing strategies and objectives by highlighting the factors such as Marketing Mix(Product, Price, Promotion Place)), Target Audiences and examining all possible strategic options including financial projections. The conclusion and recommendation about the new product will be presented in terms of product usefulness for the customers, profit generations, customer satisfaction and different sort of tactics being recommended to increase sales in future. 2. Introduction To The Business:- Weather Seal Holdings (Weather Seal) has been the Britains largest privately owned manufacturer installer of PVC-u replacement windows, doors, rooflines and conservatoires. The company was founded in 1968 under the prestigious mono of â€Å"The Pride of the Nation†. Since its foundation, huge commercial and public projects has tested companys technology from time to time and more than a million domestic customers are witness to weather Seals craftsmanship. The company continues to grow and in a period of 14 years i-e. From 1995 to 2009, Weather Seal has become a  £75.0 Million company. The company is now renowned as an award winning service provider to its customers. The product qualities are of highest possible standards and second to noe.. The head office of the company is located at the heart of the country on the M6 motorway network at Winsford Cheshire (UK). The company has 21 local branches servicing the UK and 07 Installation Depots all around the country. Weather Seal has got over 1000 trained personnel nationwide and 24 hour customer service response. Local staff includes: Designers Surveyors Fitters Service and Installation Engineers Administrators The company rightly claims that with Weather Seal the customers are dealing with the industry No. 1 as it has achieved every industry standard. Among its competitors like Euro Glazing, Everest Group etc, Weather Seal provides 10 year Platinum Guarantee for all of its products. This is the only guarantee worth having is issued by the company who design, manufacture and install the entire product range themselves. Weather Seal wants to introduce a sophisticated and state of an art Home Security System all around the UK market place. As an Initial phase, company wants to utilize the services of its Romford branch in this regard, which is located in the South region of the company. 2.1 Introduction To The Branch Management:- As project work has been conducted under the supervision and guidance of Romford branch management and that is the premises where the final project report would be submitted. Therefore, it is thought to describe the branch management structure as follows: Owners Mr. Ian Blackhurst and Mr. Brian Kennedy Group Head Marketing Sales Mr. Tony Reilly Director Sales Marketing (South) Mr. Mushtaq Zaman Divisional Manager (South) Mr. Kevin Brookman Romford Branch Regional Manager (South) Mr. Muhammad Ovais Hafeez Romford Branch Area Manager (South) Mr. Mudassar Nawaz Khan 2.2 Aims and Objectives:- Aims:- The aim of this project report is to introduce the desired state of an art Home Security System as a new product to Weather Seal Holdings and also present an appropriate marketing implementation plan. Objectives:- The essential objectives of this report are: Present the complete description of the new product and propose the most appropriate manufacturing partner in order to make the new business a successful operation of revenue generation in future. Identify the target audience assess the customer thinking about the company and new product enabling the company to attain the better customer range for the new product. To present the appropriate marketing strategy by using tools such as environmental analysis, marketing mix and financial projections for the new product. 2.3 Name of the New Product:- The name of the sophisticated home security system (new product) will be PowerMax+ Wireless Alarm Control Home Security System (PAS) 2.4 Product Overview:- The PowerMax+ (PAS) is the latest, advanced and state of an art wireless alarm control home security system that provides protection against burglary, fire and tampering. In addition, it can be used to control lights and electrical appliances within the customer household and/or to monitor the activity of elder or disabled people left at home. Status information is presented visually and verbally, and in most cases a recorded voice prompts customer to take correct action. The PowerMax+ is governed by a control panel designed to collect data from various sensors that are strategically located within and along the perimeter of the protected site. In the disarmed state, the system provides the customer with visual and verbal status information, and initiates an alarm if smoke is detected or upon disturbance in a 24-hour zone (a zone which is active 24-hours a day). In the armed state, the system initiates an alarm upon detection of disturbance in any one of the armed zones. Customer will need a 4-digit security code to master the system, and he/she can authorize 07 other persons to use the system by providing them with their own security codes. Moreover, customer can obtain up to 08 multi-function key-ring transmitters that will allow the customer and other users to control major functions without approaching the control panel. 2.5 Key Product Features:- PAS will offer the customers a personal security guard watching customers family and home 24 hours a day seven days a week 52 weeks a year. The Key features are: Latest technology Invisible two beams, thermal velocimatic system Motion sensor Wireless (no messy installation) Smoke alarm (optional) Flood alarm (optional) Up to 04 members of family / friends as contacts via text, land line or pager Latch key for kids Access remotely (if away from home) via landline or mobile Can connect up to 15 different electrical appliances (computer, lights etc) with additional X-10 units Back up battery if electricity goes down Pet friendly Panic button (elderly) wrist, pocket etc Fire button Save on the insurance policy Secured by design (police approved) Security guard access to premises in case of no contact with alarm Complete peace of mind Leave voice message for the family Codes for false alarm and under duress 2.7 Proposed Partner Company for New Product Business:- Honeywell Security and Communications will be the partner of Weather Seal in the manufacturing of PAS and cater off the customer needs from alarm response centre. This will be the perfect partnership for UK customers security needs. Weather Seal Holdings and Honeywell Security and Communications will jointly deliver a winning combination of expertise in selected home security system, and a proven track record of quality and a firm commitment to their customers. Honeywell Security and Communications is one of the worlds largest manufacturers of security systems, with 30 million security systems installed. Weather Seal is one of the UKs leading home improvement companies with a strong heritage in making peoples homes more stylish, energy efficient and secure. Security focused, the fusion of two well-known names in the UK will eventually give their customers the peace of mind that their home security will be in the safe hands. Why Weather Seal:- With a UK wide sales, installation and service network, customers can be safe in the knowledge that they are putting their trust in a reputable business that is here to stay. The Weather Seal name and brand synonymous with the home improvement market for in excess of 40 years and have worked on more than 200,000 peoples homes. The company started out in the business with a clear focus on providing the products that would make its customers houses warmer, safer, more efficient and a great place to live. The security elements of Weather Seal doors and windows are something that company has always taken really seriously. With this as central to companys approach and off course through continual research and development, Weather Seal products have undoubtedly set new heights in security with style in relevant industry. Why Honeywell:- Part of a global technology and manufacturing leader with revenues in excess of $30 billion, Honeywell Security and Communications has been designing and manufacturing security systems since 1923. With expertise in every area of security, the company provides advanced security solutions for residential and commercial applications. Honeywell works closely with professional security installers and alarm monitoring providers to ensure our products are designed and manufactured with the flexibility to be tailored to each individual customers security needs. Be it private homes or global corporations, around I million customers trust their security to the company each year. Designed for customer convenience, Honeywell intruder alarm systems like PowerMax+ have a wide range of user-friendly features gives the customers peace of mind that their property is secured, with round the clock monitoring in the hands of professionals. 2.8 Importance of the Topic:- This is an interesting project studies as this will offer an opportunity to the renowned company like Weather Seal to introduce a diversified new product in the market place thus enhancing its business line. Companies are becoming more global day by day and to be able to have a critical insight of the marketing strategies and implementation plan of a new Home Security System product of successful UK Company can be an important reference when conducting other marketing activities. This project study will offer an opportunity to Weather Seal to create massive partnership with globally recognized company like Honeywell in order to successfully run its new product in UK market place. As a result of this partnership, Weather Seal could make a global presence with the help of Honeywell and thereby giving more competition threat to its competitors. As a part of research, risk assessment questionnaire has been presented to the customers to be filled out by them in direct interaction with them. The response from customers would enable Weather Seal to better understand the customers security urgency level. The project studies helps researcher in understanding how to introduce new product by making the appropriate marking strategy and provides an opportunity to look into insight of the Weather Seal operational activities. 3. Literature Review:- Most break-ins are opportunistic, not planned and with statistics revealing that burglaries are on the rise day by day not only in the UK but globally, thereby, now is the time for the consumers to take next step in protecting their homes and thus their loved ones too. Summarized important facts that evoked Weather Seal to work on the idea of introducing PowerMax+ Wireless Alarm Control Home Security System as a new business product and researcher to introduce this new product to the company are as follows: Households with no security measures in place are 10 times more likely to be burgled than those with such simple security measures. Results from the British Crime Survey demonstrated that having security measures in place was strongly associated with lower level of victimization. Government officials predict that the economic slow down will lead to â€Å"upward pressure† on levels of property crime. As property crime increases, insurers demand better security to stem losses. 1.7 million burglaries were reported to police in England and Wales during 2007/2008. Home burglaries recorded by the police have risen by 4%, the largest rise in seven years for the period July-September 2008. On the basis of these facts and figures and data already revealed the research has been made via internet to explore the best possible system in order to develop the desired new product for the Weather Seal. As a result of internet research, Stage-Gate System of product development has been shortlisted. STAGE-GATE THE ROADMAP FOR NEW PRODUCT DEVELOPMENT:- The need for lean, rapid and profitable new product development has never been greater. Product life cycles are shorter, competition is more intense and customers are more demanding. Companies that fail to innovate face a grim future. The problem is that winning with new products is not easy. An estimated 46% of the resources that companies devote to the conception, development and launch of new products go to projects that do not succeed they fail in the marketplace or never make it to market. Leading companies have overhauled their product innovation processes, incorporating the critical success factors discovered through best practice research, in the form of a Stage-Gate new product development process. According to several independent research studies (i.e. Product Development Management Association, AMR Research, Booz-Allen Hamilton, etc.) between 70-85% of leading U.S. companies now use Stage-Gate to drive new products to market. A Stage-Gate System is a conceptual and operational road map for moving a new-product project from idea to launch. Stage-Gate divides the effort into distinct stages separated by management decision gates (gatekeeping). Cross-functional teams must successfully complete a prescribed set of related cross-functional activities in each stage prior to obtaining management approval to proceed to the next stage of product development. How Does the Stage-Gate ® Product innovation begins with an idea and ends with the successful launch of a new product. The steps between these points can be viewed as a dynamic process. Stage-Gate divides this process into a series of activities (stages) and decision points (gates). Stages are where the action occurs. The players on the project team undertake key activities to gather information needed to advance the project to the next gate or decision point. Stages are cross-functional (there is no research and development or marketing stage) and each activity is undertaken in parallel to enhance speed to market. To manage risk, the parallel activities in a certain stage must be designed to gather vital information technical, market, financial, operations in order to drive down the technical and business risks. Each stage costs more than the preceding one, resulting in incremental commitments. As uncertainties decrease, expenditures are allowed to rise and risk is managed. In addition to the discover stage, there are five key stages: Stages The structure of each stage is similar: Activities: The work the project leader and the team must undertake based upon their project plan. Integrated analysis: The project leader and teams integrated analysis of the results of all of the functional activities, derived through cross-functional interaction. Deliverables: The presentation of the results of the integrated analysis, which must be completed by the team for submission to the gate. Preceding each stage is a decision point or gate which serves as a Go/Kill and prioritization decision point. Gates are where mediocre projects are culled out and resources are allocated to the best projects. Gates deal with three quality issues: quality of execution; business rationale; and the quality of the action plan. Gates The structure of each gate is similar: Deliverables: Inputs into the gate review what the project leader and team deliver to the meeting. These are defined in advance and are the results of actions from the preceding stage. A standard menu of deliverables is specified for each gate. Criteria: What the project is judged against in order to make the go/kill and prioritization decisions. These criteria are usually organized into a scorecard and include both financial and qualitative criteria. Outputs: Results of the gate review. Gates must have clearly articulated outputs including: a decision (go/kill/hold/recycle) and a path forward (approved project plan, date and deliverables for the next gate agreed upon). What are the benefits of using Stage-Gate ®? The Stage-Gate Product Innovation system has been referred to as the single most important discovery in product innovation empowering almost 85% of all North American companies to achieve improved returns on their product development dollars and to achieve new growth. When implemented properly, Stage-Gate delivers tremendous impact: Accelerates speed-to-market Increases likelihood of product success Introduces discipline into an ordinarily chaotic process Reduces re-work and other forms of waste Improves focus via gates where poor projects are killed Achieves efficient and effective allocation of scarce resources Ensures a complete process no critical steps are omitted The results: A more effective, efficient, faster process that improves the companys (in this case Weather Seal) product innovation results. 4. Cost Incurred on Facilities and Resources Utilized:- Following are some of the items and their approximate costs that were required for the conduction of project work. 5. Sources and Methods:- In order to answer the key aspects of the project studies i.e. how to introduce new product for the company and how to prepare the marketing plan, secondary and primary research will be collected. Both types of research are essential in this project work as they offer crucial results regarding finalization of project report. Furthermore, qualitative data has been collected instead of quantitative data, this is because the available time was not enough to collect and analyze a wide range of data. Secondary Research:- The secondary research consists of â€Å"reanalysing data that have already been collected for some other purpose† (Saunders, Lewis and Thornhill, 2003: 188). In this project studies, we will be interested in information about this national level company overall, the importance and impression of the company in the marketplace and among its customers prior to the launch of new product and off course the utmost important strategic marketing issues affiliated with it. One of the main books used for this is Principles of Marketing (Kotler et al, 2005). These sorts of usage create the part of theoretical frame. The information needed to conduct the project will be collected through the use of external sources of secondary data such as published books and online articles and survey reports. However, the main part of the research focuses on the introduction of new product for the company. In order to collect all the necessary information the researcher will gather internal sources of secondary research. This information includes corporate documentation such as company reports and earlier marketing plans which are available due to solid professional relationship of the researcher with the branch management. The internal sources of secondary research will be backed-up by other external sources such as published general statistics and industry statistics, which have been collected through the use of the internet. Some of the most relevant information collected from online sources regarding UK burglary, fire and child abductions incidents and statistics will be presented in Appendix. This informa tion will be essential to collect and analyzed in order to make the company enable to assess the urgency of new home security system product among the UK citizens. Although secondary research has a number of advantages such as the fact that it is readily available, it saves money and it is not time consuming it also has some disadvantages. In order to use secondary data effectively it is important to make sure that the data is relevant to the specific issue addressed and that it has been classified in a way that is consistent with the study at hand. This consists in making sure that such things as variables and measurements are â€Å"in line† with those used in the investigation. It is also important to make sure the data is accurate and that it comes from the original source and not an intermediate or third-hand report (Ghauri and Gronhaug, 2002). Primary Research:- The secondary research conducted, will be further backed up, by some primary research. This is â€Å"data gathered and assembled specifically for the project at hand† (Zikmund, 1994: 40). 5.2.1 Security Risk Assessment Check Questionaire:- The Weather Seal will create Security risk assessment check questionnaire and researcher will carry the assessment visits with company assessor to observe and record the individual customer needs for statistical purposes. The said questionnaire will be closed end and enable the company and researcher to approve or disapprove the installation of PowerMax+ Wireless Alarm Control Home Security System at the premises. This will also enable the company to estimate the correct number of new product to be remained in stock. The Security risk assessment check questionnaire will be presented in the Appendix. Customer Survey Questionnaire:- As business can only run on the basis of customers. Therefore, it is critically important for Weather Seal to explore the customer views about the company and its new product. A sample close end survey questionnaire will be presented to 50 selected customers along with Security risk assessment check questionnaire to be directly filled by the customers during our visit at their premises. The responses against the survey questionnaire would enable the company to assess the attitude of customers towards the company and its new product. 5.2.3 Interviews:- No specific interviews will be conducted. This is due to the already available massive customer pool of the company all around the UK. However, the researched has suggested the company to publish the comments of few prestigious customers of the company about its performance and customer support and services. These comments will be published in the company new product brochure for the product promotional purposes. Few customer comments will be presented in Appendix. Data Analysis and Interpretations:- After conducting both the primary and secondary in depth researches, it has become possible to present the key findings and data analysis both in terms of figures and percentages. Data Analysis -Secondary Research:- British Crime Figures:- As a result of this type of research, the following key findings have been revealed relating to British crime figures: A home is burgled in UK every 20 seconds.

Foundation and Empire 3. The Dead Hand

Bel Riose interrupted his annoyed stridings to look up hopefully when his aide entered. â€Å"Any word of the Starlet?† â€Å"None. The scouting party has quartered space, but the instruments have detected nothing. Commander Yume has reported that the Fleet is ready for an immediate attack in retaliation.† The general shook his head. â€Å"No, not for a patrol ship. Not yet. Tell him to double – Wait! I'll write out the message. Have it coded and transmitted by tight beam.† He wrote as he talked and thrust the paper at the waiting officer. â€Å"Has the Siwennian arrived yet?† â€Å"Not yet.† â€Å"Well, see to it that he is brought in here as soon as he does arrive.† The aide saluted crisply and left. Riose resumed his caged stride. When the door opened a second time, it was Ducem Barr that stood on the threshold. Slowly, in the footsteps of the ushering aide, he stepped into the garish room whose ceiling was an ornamented holographic model of the Galaxy, and in the center of which Bel Riose stood in field uniform. â€Å"Patrician, good day!† The general pushed forward a chair with his foot and gestured the aide away with a â€Å"That door is to stay closed till I open it.† He stood before the Siwennian, legs apart, hand grasping wrist behind his back, balancing himself slowly, thoughtfully, on the balls of his feet. Then, harshly, â€Å"Patrician, are you a loyal subject of the Emperor?† Barr, who had maintained an indifferent silence till then, wrinkled a noncommittal brow. â€Å"I have no cause to love Imperial rule.† â€Å"Which is a long way from saying that you would be a traitor.† â€Å"True. But the mere act of not being a traitor is also a long way from agreeing to be an active helper.† â€Å"Ordinarily also true. But to refuse your help at this point,† said Riose, deliberately, â€Å"will be considered treason and treated as such.† Barr's eyebrows drew together. â€Å"Save your verbal cudgels for your subordinates. A simple statement of your needs and wants will suffice me here.† Riose sat down and crossed his legs. â€Å"Barr, we had an earlier discussion half a year ago.† â€Å"About your magicians?† â€Å"Yes. You remember what I said I would do.† Barr nodded. His arms rested limply in his lap. â€Å"You were going to visit them in their haunts, and you've been away these four months. Did you find them?† â€Å"Find them? That I did,† cried Riose. His lips were stiff as he spoke. It seemed to require effort to refrain from grinding molars. â€Å"Patrician, they are not magicians; they are devils. It is as far from belief as the outer galaxies from here. Conceive it! It is a world the size of a handkerchief, of a fingernail; with resources so petty, power so minute, a population so microscopic as would never suffice the most backward worlds of the dusty prefects of the Dark Stars. Yet with that, a people so proud and ambitious as to dream quietly and methodically of Galactic rule. â€Å"Why, they are so sure of themselves that they do not even hurry. They move slowly, phlegmatically; they speak of necessary centuries. They swallow worlds at leisure; creep through systems with dawdling complacence. â€Å"And they succeed. There is no one to stop them. They have built up a filthy trading community that curls its tentacles about the systems further than their toy ships dare reach. For parsecs, their Traders – which is what their agents call themselves – penetrate.† Ducem Barr interrupted the angry flow. â€Å"How much of this information is definite; and how much is simply fury?† The soldier caught his breath and grew calmer. â€Å"My fury does not blind me. I tell you I was in worlds nearer to Siwenna than to the Foundation, where the Empire was a myth of the distance, and where Traders were living truths. We ourselves were mistaken for Traders.† â€Å"The Foundation itself told you they aimed at Galactic dominion?† â€Å"Told me!† Riose was violent again. â€Å"It was not a matter of telling me. The officials said nothing. They spoke business exclusively. But I spoke to ordinary men. I absorbed the ideas of the common folk; their ‘manifest destiny,' their calm acceptance of a great future. It is a thing that can't be hidden; a universal optimism they don't even try to hide.† The Siwennian openly displayed a certain quiet satisfaction. â€Å"You will notice that so far it would seem to bear out quite accurately my reconstruction of events from the paltry data on the subject that I have gathered.† â€Å"It is no doubt,† replied Riose with vexed sarcasm, â€Å"a tribute to your analytical powers. It is also a hearty and bumptious commentary on the growing danger to the domains of His Imperial Majesty.† Barr shrugged his unconcern, and Riose leaned forward suddenly, to seize the old man's shoulders and stare with curious gentleness into his eyes. He said, â€Å"Now, patrician, none of that. I have no desire to be barbaric. For my part, the legacy of Siwennian hostility to the Imperium is an odious burden, and one which I would do everything in my power to wipe out. But my province is the military and interference in civil affairs is impossible. It would bring about my recall and ruin my usefulness at once. You see that? I know you see that. Between yourself and myself then, let the atrocity of forty years ago be repaid by your vengeance upon its author and so forgotten. I need your help. I frankly admit it.† There was a world of urgency in the young man's voice, but Ducem Barr's head shook gently and deliberately in a negative gesture. Riose said pleadingly, â€Å"You don't understand, patrician, and I doubt my ability to make you. I can't argue on your ground. You're the scholar, not I. But this I can tell you. Whatever you think of the Empire, you will admit its great services. Its armed forces have committed isolated crimes, but in the main they have been a force for peace and civilization. It was the Imperial navy that created the Pax Imperium that ruled over all the Galaxy for thousands of years. Contrast the millennia of peace under the Sun-and-Spaceship of the Empire with the millennia of interstellar anarchy that preceded it. Consider the wars and devastations of those old days and tell me if, with all its faults, the Empire is not worth preserving. â€Å"Consider,† he drove on forcefully, â€Å"to what the outer fringe of the Galaxy is reduced in these days of their breakaway and independence, and ask yourself if for the sake of a petty revenge you would reduce Siwenna from its position as a province under the protection of a mighty Navy to a barbarian world in a barbarian Galaxy, all immersed in its fragmentary independence and its common degradation and misery.† â€Å"Is it so bad – so soon?† murmured the Siwennian. â€Å"No,† admitted Riose. â€Å"We would be safe ourselves no doubt, were our lifetimes quadrupled. But it is for the Empire I fight; that, and a military tradition which is something for myself alone, and which I can not transfer to you. It is a military tradition built on the Imperial institution which I serve.† â€Å"You are getting mystical, and I always find it difficult to penetrate another person's mysticism.† â€Å"No matter. You understand the danger of this Foundation.† â€Å"It was I who pointed out what you call the danger before ever you headed outward from Siwenna.† â€Å"Then you realize that it must be stopped in embryo or perhaps not at all. You have known of this Foundation before anyone had heard of it. You know more about it than anyone else in the Empire. You probably know how it might best be attacked; and you can probably forewarn me of its countermeasures. Come, let us be friends.† Ducem Barr rose. He said flatly, â€Å"Such help as I could give you means nothing. So I will make you free of it in the face of your strenuous demand.† â€Å"I will be the judge of its meaning.† â€Å"No, I am serious. Not all the might of the Empire could avail to crush this pygmy world.† â€Å"Why not?† Bel Riose's eyes glistened fiercely. â€Å"No, stay where you are. I'll tell you when you may leave. Why not? If you think I underestimate this enemy I have discovered, you are wrong. Patrician,† he spoke reluctantly, â€Å"I lost a ship on my return. I have no proof that it fell into the hands of the Foundation; but it has not been located since and were it merely an accident, its dead hulk should, certainly have been found along the route we took. It is not an important loss – less than the tenth part of a fleabite, but it may mean that the Foundation has already opened hostilities. Such eagerness and such disregard for consequences might mean secret forces of which I know nothing. Can you help me then by answering a specific question? What is their military power?† â€Å"I haven't any notion.† â€Å"Then explain yourself on your own terms. Why do you say the Empire can not defeat this small enemy?† The Siwennian seated himself once more and looked away from Riose's fixed glare. He spoke heavily, â€Å"Because I have faith in the principles of psychohistory. It is a strange science. It reached mathematical maturity with one man, Hari Seldon, and died with him, for no man since has been capable of manipulating its intricacies. But in that short period, it proved itself the most powerful instrument ever invented for the study of humanity. Without pretending to predict the actions of individual humans, it formulated definite laws capable of mathematical analysis and extrapolation to govern and predict the mass action of human groups.† â€Å"So-â€Å" â€Å"It was that psychohistory which Seldon and the group he worked with applied in full force to the establishment of the Foundation. The place, time, and conditions all conspire mathematically and so, inevitably, to the development of a Second Galactic Empire.† Riose's voice trembled with indignation. â€Å"You mean that this art of his predicts that I would attack the Foundation and lose such and such a battle for such and such a reason? You are trying to say that I am a silly robot following a predetermined course into destruction.† â€Å"No,† replied the old patrician, sharply. â€Å"I have already said that the science had nothing to do with individual actions. It is the vaster background that has been foreseen.† â€Å"Then we stand clasped tightly in the forcing hand of the Goddess of Historical Necessity.† â€Å"Of Psychohistorical Necessity,† prompted Barr, softly. â€Å"And if I exercise my prerogative of freewill? If I choose to attack next year, or not to attack at all? How pliable is the Goddess? How resourceful?† Barr shrugged. â€Å"Attack now or never; with a single ship, or all the force in the Empire; by military force or economic pressure; by candid declaration of war or by treacherous ambush. Do whatever you wish in your fullest exercise of freewill. You will still lose.† â€Å"Because of Hari Seldon's dead hand?† â€Å"Because of the dead hand of the mathematics of human behavior that can neither be stopped, swerved, nor delayed.† The two faced each other in deadlock, until the general stepped back. He said simply, â€Å"I'll take that challenge. It's a dead hand against a living will.†

Realtionship Nora and Torvald – a Dolls House

The relationship between the two main characters of Nora and Helmer in â€Å"A Doll's House† are established through the dialogue and stage directions which take place in Act One. The relationship is very representative of the time period in which it is set, Helmer, the husband is the head of the household and is the most important in the family status he controls the family's lifestyle according to his own views. In order to convey Torvald's authority in the relationship, Ibsen uses first person possessive pronouns, for example, ‘Is that my little squirrel frisking about? , the use of ‘my' reflects the ownership that Torvald has over Nora, this links to the ideologies of society at the time were a man owned his wife in the relationship and that a man Just as the pre-modifying adjective ‘little' undermines Nora's authority in their relationship and emphasises his power over her. Ibsen also depicts the idea that Nora is in Torvald's household for his own enjoy ment by referring to her as a pet, ‘My pretty little pet is very sweet but it runs away with an awful lot of money', To him, she is only a possession.Torvald calls Nora by pet-names and speaks down to her because he thinks that she is not intelligent and that she can not think on her own. Whenever she begins to voice an opinion Torvald quickly drops the pet-names and insults her as a women through comments like; â€Å"worries that you couldn't possibly help me with,† and â€Å"Nora, Nora, just like a woman. â€Å"(1565) Torvald is a typical husband in his society. He denied Nora the right to think and act the way she wished.He required her to act like an imbecile and insisted upon the rightness of his view in all matters. The relationship between the two main characters of Nora and Helmer in â€Å"A Dolls House† are established through the diologue and stage directions which take place in Act One. The relationship between the characters is quite simplistic, der ived from the 1870s time period in which it is set. Helmer, the husband is the head of the household and is the most important in the family status, he controls the families lifestyle according to his own views.This is depicted through Helmer's actions and diologue towards Nora. Nora has respect for her husband and â€Å"goes cautiously to her husbands door and listens† rather than disturb him to find out if he his home. She also listens to his advice and tries to include him in her everyday chores â€Å"Come see what vie bought†. Helmer treats her as a child calling her â€Å"scatter brain† and â€Å"my lost squirrel† giving the impression of ownership, and that she is in ‘his' household for his enjoyment.Throughout the scene Helmer continues to use pet names such as â€Å"feather brain† and â€Å"sulking squirrel† which undermine Nora's authority in their relationship and emphasis his power over her. When Nora arrives home from shopp ing in town Helmer asks â€Å"has featherbrain been out wasting money again†, making Nora appear as a foolish girl who has no knowledge of money and that she spends it unknowingly, which shows Hemler's perception of her. Helmer's controlling relationship is also shown through their discussion of money early on in Act 1.Although both have conflicting ideas on spending money at christmas time, Nora eventually gives in to his opinion â€Å"very well if you say so†. This emphasizes how she adapts to suit his point of view even though she disagrees with the idea herself. She obeys and changes her own opinions to match Helmer's showing that she has no way to stand up to defend her own beliefs in the relationship, meaning that her own views are forgotten and ignored.Helmer believes he is superior and that he must â€Å"protect her† as she is so delicate and unexperienced that he must decide all of the aspects of her life without consulting her, he appears to dictate hi s opinions to her â€Å"no debts, no borrowing†, his views soon become the reality and laws of the household as Nora replies to him that she â€Å"would never do anything you didn't like† . Helmer's protective and controlling nature lead to his ideas being imposed on Nora through their relationship despite her beliefs, leaving no room for confliction.Which causes Noras' deception from Helmer, rather than telling him the truth which he will not accept, she decides to hide information from him. This means that although they are married, their relationship is not very deep and meaningful, since Helmer doesn't consult the details of their lifestyle with Nora, which means she cannot express her ideas and show her traits through their lifestyle and therefore she has no knowledge of law or the world around her. This is highlighted when Helmer asks Nora what she wants as a present, rather than giving her a surprise.Showing that he has no knowledge of her interests as their dut ies to the family are completely separate. However Helmer seems to be infatuated by her in the play as he â€Å"follows her† around the kitchen and talks to her, showing that he is in love with her. Helmer depicts her as a lover and yet he is unable to consult with her the issues of their married life, leaving her no concerns and no knowledge of law or the world around her. Which leads to the deterioration of their relationship as Nora discovers she needs to express herself and therefore seeks to escape the stifling confines of his opinions.