Wednesday, December 11, 2019

Comparative Analysis of Transitional and New Media

Question: Discuss about the Comparative Analysis of Transitional and New Media. Answer: Introduction The role of media a tool for political agenda has always been resourcefully utilized. Media, as an agent has always been the preface to the society therefore its representation is utterly significant. In fact, the role of media is a witness to the historical events that have taken place in different era. In the recently concluded US Presidential Election of 2016, the use of media has been the talking point, due to this immense skirmish between the two prominent candidates. The world was as shock as the predilections by the results of 2016 elections, but no can deny the impact of media over the befalling consequences of the election (Perse Lambe, 2016). Hillary Clinton and Donald Trump the two candidates who were pitted against each other, vehemently used social media to engage in activities that was efficiently used in maintaining interaction with the supporters. The concept of being viral and reaching out to a huge number of people, within the same arena has proved to be very useful for carefully resourcing them into major allegiance and supporters (Bode 2016). Moreover, the frenzy and optimal utility of a new found media too; the social media has engaged more public opinions, more deliberation and much more influence than the traditional political gimmicks. Right from the beginning of the campaigns to the campaign visits and mass address in universities and social places, digitalization has been very helpful in arranging, organizing and implementing the following agenda. In reference to the events that followed with the increasing popularity of using social media as a key tool was witnessed in the electoral campaign of Hillary Clinton which was revealed in Youtube, a popular media site (Fiske Hancock 2016). On the other hand, Trump has made a transitional entry into the promotional campaign with merchandise like baseball caps. The smart strategy adopted in this case is the political correctness, which made Donald Trump a more recognizable social figure because of the impending controversies that emerged during his campaign tours. According to a study ran by Erin Pettigrew, 2016 she reveals about the social media culture, The advantages of social media is to thrive on the generated content creation, human association, and word of mouth promotion despicable, efficient , effortless, and more valuable than traditional campaigning (Pettigrew, 2016). The different mediums of social media can be regarded as a click and its done efficient method unlike traditional which emerges over a significant period. Therefore, it is necessary to comprehend and analyze the magnitude of impact of using social media for political accomplishment, which can develop into a potential tool in years to come. The idiosyncrasies of the viral information have been used as an effective tool to reach out with pre-determined goal for winning the confidence of the supporters. In this age of global outreach, social media have been very helpful in determining the short-term agendas and making a resourceful impact. The communication patterns of traditionalist media agents is time consuming and the impact is very disperse in nature. The influence needs to reach its pivot point in the examples set in the campaigns of Hillary Clinton where in the groups of millennial contributed majorly to her support and her promises of empowering all gender types of America and not beguile any kind of discriminatory rules. On the other hand, the hatred, which Donald Trump received in social media due to his ludicrous remarks and obnoxious actions, has acted as the disruptive source for his image as a political leader (Ceron et al., 2014). The popularity of hash tag which a strategic feature of social media to segment and accumulate all the relevant and abundance of information from different perspective under the same forum, is not applicable for transitional media. The new media acts are a much swift speed and it hardly takes time for actions and counter actions to take place. On the other hand mostly important the accessibility to social media is a controversial topic, because often due to an overwhelming flow of data across these mediums there are major chances of bigotry and discrepancies emerging out of it. Therefore, social media has also had adverse effects and clarification of this fact is necessary to initiate the purpose of the comparative analysis (Allcott Gentzkow, 2017). According to a study and observation by a leading daily, New York Times, the hyper-partisan feature of social media is not necessarily aiding or facilitating rather it has begun to generate and generate a new action to political news. It deciphers the approach of cherry picking and restructuring the most effectual devices and tropes of activism, promotion and journalism into a potent new combination (Herrman, 2016). Farhad Manjoo, 2016 where he describes, has starkly defined the difference between the mediums; yelling at the television could be the limit of revolt, compared to the instant internet mechanism. In this case of online world the participation is much more efficient and the adversaries of virtual world come together to produce, blogs, hate and shaming tweets ,meme, reactionary post and reinforce their worldview, by consequently breaking into the mainstream media approval ( Manjoo, 2016). According to Himelboim, 2016 Twitter is one of the most politically active social media networks among its contemporaries (Himelbolim et al., 2016). There have been several studies that Face-book data revealed accurate predictions of the presidential elections. The defensive strategy that has emerged due to the functions held by the eminent panel experts deciding on the result is the advantages of the popularity votes but on a sly note, the electoral vote took away the prize. The impacts of Twitter are extensive in nature as it is one of the contemporary approaches of sensationalizing the fact as well as the fiction. It is a feature of popular culture and the media thrives in attention mechanism (Bennett, 2016).The feeds has a historical significance over the series of recent activities that have emerged in the presidential election of the year of 2016 in United Sates of America. Conclusion A number of indifferent views have emerged out of the comparative analysis between the media roles in political and social affairs of the country. Therefore, it can be concluded that though the traditional mediums are considered the best process as it has more test of time, but due to the age of widespread technological improvements, the new media is here to stay for a while. In fact, both the medium has its share of advantages and disadvantages. Hence, the analysis revealed the greater affectivity percentage of new media than the transitional one in case of the US presidential election 2016. Reference Allcott, H., Gentzkow, M. (2017).Social Media and Fake News in the 2016 Election(No. w23089). National Bureau of Economic Research. Bennett, W. L. (2016).News: The politics of illusion. University Of Chicago Press. Bode, L. (2016). Political news in the news feed: Learning politics from social media.Mass Communication and Society,19(1), 24-48. Ceron, A., Curini, L., Iacus, S. M., Porro, G. (2014). Every tweet counts? How sentiment analysis of social media can improve our knowledge of citizens political preferences with an application to Italy and France.New Media Society,16(2), 340-358. Fiske, J., Hancock, B. H. (2016).Media Matters: Race Gender in US Politics. Routledge. Graham, T., Jackson, D., Broersma, M. (2016). New platform, old habits? Candidates use of Twitter during the 2010 British and Dutch general election campaigns.New Media Society,18(5), 765-783. Herrman, John. "Inside FacebookS (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine". Nytimes.com. N.p., 2016. Web. 26 Mar. 2017. Himelboim, I., Sweetser, K. D., Tinkham, S. F., Cameron, K., Danelo, M., West, K. (2016). Valence-based homophily on Twitter: Network analysis of emotions and political talk in the 2016 presidential election.new media society,18(7), 1382-1400. Manjoo, Farhad. "Social MediaS Globe-Shaking Power". Nytimes.com. N.p., 2017. Web. 26 Mar. 2017. Perse, E. M., Lambe, J. (2016).Media effects and society. Routledge. Schuck, A. R., Vliegenthart, R., De Vreese, C. H. (2016). Matching theory and data: Why combining media content with survey data matters.British Journal of Political Science,46(01), 205-213. Semetko, H. A., Blumler, J. G., Gurevitch, M., Weaver, D. H., Barkin, S. (2013).The formation of campaign agendas: A comparative analysis of party and media roles in recent American and British elections. Routledge.

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