Relate the quotation selected to the theories of tourism and impacts Research Paper

Relate the citation chose to the speculations of the travel industry and effects and maintainability - Research Paper Example While this alongside other such locales around the globe are rapidly turning into the must-watch problem areas of wetland goals, it is fundamental to perceive how far the travel industry is blossoming with both improving the economy and securing the bogs by supportable upkeep. Since wetlands offer fundamental types of assistance, for example, water, food and vitality, the indigenous individuals will have a desire to secure the marsh, generally as their very own major aspect custom and culture (Chang 2010, p. 190). Simultaneously, the travel industry is interconnected with social, practical and natural elements of the network. Overall, the travel industry has the ability to create employments and related organizations. Along these lines advancement in the travel industry should be supportable, so a) the feasibility of endeavors and exercises can be kept up for a long haul on the financial front, b) a more prominent regard for human rights, that is perceived with a fair-minded allocati on of advantages to annihilate destitution, could be picked up on the social front and c) rationing and overseeing of assets, organic assorted variety and characteristic legacy become need on the ecological front. Actually, feasible the travel industry would advance a longing in the majority to appreciate green the travel industry, for instance, directing a progression of world class interviews on why the travel industry is blasting in Cuba, Jayawardene (2002. p 57) found that â€Å"the government’s center around and regard for manageable the travel industry development† was the principle explanation behind the travel industry thriving in Cuba. It shows that visitor inclinations are progressively affected by maintainability concerns; that is the reason, as indicated by Taleb Rifai (Secretary General World Tourism Organization), â€Å"today, ecotourism, nature, social experience, provincial and network the travel industry are starting to lead the pack in the travel ind ustry advertises and are anticipated to keep developing more quickly than customary the travel industry items. Wetlands the travel industry is subsequently exceptionally positioned in the advancing situation of green tourism† (2012). Thinking about the developing prominence of greener goals, there is an earnest need of supportability in wetland the travel industry the executives. The arranging of arrangements and mindfulness ascending on this issue should be centered around the likely estimation of the wetland the travel industry with respect to the financial advantage it can bring into the indigenous society. The investigation of the Fatt’an wetlands in Taiwan finishes up by expressing that attention to the nearby individuals is the way in to the accomplishment of any supportable administration program (Chang 2010 pp 198). Be that as it may, numerous wetland models far and wide would uncover the dangers and outcomes of having impractical administration in wetland the t ravel industry. Numerous nations have presented wetland the travel industry arrangements, however they have not set manageable procedures satisfactorily perceiving the job of wetlands. Thus, a portion of the African nations including Kenya, Namibia, etc couldn't yield the product of wetland the travel industry (Earth Watch). Correspondingly, the negative outcomes coming about because of unreasonable administration of wetland may incorporate the weakening of the biological system because of different exercises, which may likewise contrarily influence the serenity of the wetland species

The sea of Galilee Essay Example for Free

The ocean of Galilee Essay Louis Joseph Watteau’s â€Å"The Storm† is even more a sentimental artwork while Eugene Delacroix’s â€Å"The ocean of Galilee† is to a greater extent a neo-traditional artistic creation. Let me start with Watteau’s â€Å"The Storm. † This artwork is a sentimental masterpiece in light of the general impact that its appearance brings to its spectators. The tempest isn't yet present; it is just premonition of its inevitable coming. Half of the parts of the mists are as yet loaded up with some bright light yet the other half was at that point secured with some foreboding shadows, implying the danger of an up and coming tempest. Beneath the mists, we see a few people working, accomplishing some homestead work while the climate is still very acceptable and the tempest isn't yet pouring. They are boosting the time doing what should be done as maybe they can't stand to put off the peasant’s work. Looking all the more carefully at the composition, we will see that what unassumingly takes the focal point of the canvas is a tree that is marginally tilted and is apparently uncovered with the verdure of delicious leaves. The blurring light of the sun considers itself the gracelessly standing tree, accentuating its slender stems and its slow height. From what we can see on a superficial level, this work of art by Watteau exemplifies the attributes of a Romantic composition and the states of mind of the Romantic Movement by and large. The Romantic Ideal skips and jubilates on the knolls of independence, feelings and nature. It likewise advances the abstract mind-sets of the people and the eschewal of reason for instinct and creative mind. The Romantic Movement, regardless of whether in writing or visual expressions, is said to have three essential factions: the clique of the individual, the religion of feeling and the clique of nature. It is a response towards the fast ascent of Science which embraced normal and utilitarian reasoning. In particular, it originated from the unexpected social change which was trail blasted by the French Revolution and the Napoleonic Wars. The development required a retreat towards nature to recapture the misfortune substance of humankind which was brought about by the appearance of machines and different advances. The Romantic additionally investigates the human instinct †the human propensities and practices and his responses towards his environmental factors. While science made a decent attempt to clarify the causes of things and the reason of their reality, the Romantics concentrated on man’s experience and his commitment with the existence where he lives. The Romantic likewise tests the people culture, the national and ethnic starting points, the extraordinary, the mysterious and the infected †the zones which Science and levelheaded reasoning intentionally decided to maintain a strategic distance from. In â€Å"The storm,† we can see that the attention isn't on the individuals however on the pictures of nature †the fumblingly standing tree and the mists. There is a component of being sick in the individuals, as they were drudging hard for their vocation. Be that as it may, this component was placed away from plain sight as we were all the more essentially prompted notice the depressing picture of nature. In spite of the dangers of an up and coming tempest, as envisioned in the presence of the mists, the individuals continue working. The endeavoring of the individuals just portrays the unending battle between the expectation to accomplish flawlessness and the constraints of man. Despite the fact that the individuals realize that a tempest is approaching, they don't prevent from working until it shows up. The faction of nature is in like manner apparent. In this isolated setting, we can see nature peeled off luxurious depictions. This is nature at its barest structure. There were not all that numerous hues; in truth the tones of earthy colored and orange were the predominant tones in this image. The work of art limns nature for what it's worth, without embellishments and endeavors to be stylish. Then, â€Å"Sea of Galilee† is a Neoclassical painting as seeing it will probably bring into mind the works of art of the Classical occasions. It is suggestive of the visual expressions existent during the hours of Ancient Greeks and Romans. What we can find in this work of Delacroix is a dull foundation and an apparently divided scene. The gathering of individuals riding the boat was set apart by a feeling of thrashing as the boat was vacillating against the attacking climate. The sails are starting to get broke as it goes underneath the foreboding shadows or more the dull dark sea. The individuals in the boat are attempting their best to spare themselves and the boat they are riding. Clearly, they were confronting a predicament and so as to triumph, a sincere, purposeful exertion must be put. The neoclassical work of art returns to the lost radiance of the Classical canvases during the Ancient human advancement. It joins each component that can be utilized to reevaluate the Classical. They reused the Classical styles, reviewed the Classical topics and rethought the Classical subjects. By doing that, they lead in pushing forward the resurgence of the misfortune custom and rendering them in marginally new, and better structures. With the advances in strategies and aesthetic gadgets, the Neoclassical stretches out the Classical by endeavoring to render their specialties and make their translations of their subjects in a progressively exact way. Larger part of these subjects have references to history and folklore. As should be obvious in this overwhelmingly dim artistic creation, there is a lot of accentuation on the nature of lines that the components of shading and air were very made light of. It likewise tends to show up as shortsighted as could be expected under the circumstances. We can see the components of the individuals, the straying boat with its breaking sails and the dull ocean. With only three components fused in the artistic creation, it had the option to pass on a solid thought †man’s being trapped in the main part of a wide experience such is reality and experiencing intense difficulties where a relentless character is expected to accomplish triumph. References Antal, Frederick. (1966). Style and sentimentalism: with different investigations in workmanship history. London : Routledge Irwin, David G. (1966). English neoclassical craftsmanship: concentrates in motivation and taste. London: Faber. Sypher, Wylie, ed. (1963). Craftsmanship history: a treasury of present day analysis. New York: Vintage Books.

Essay Topics For Your Modernism Essay

Essay Topics For Your Modernism EssayWhen writing your Modernism essay, you want to be able to turn in topics that you feel most passionate about. At the same time, you don't want to write a theme essay and then not even know where to begin! The basic principles are easy enough, though. Here are some general rules to follow.First, think of your general outline before you start writing. What do you want to say? Try to come up with a theme or series of themes that you can use to form your essay. You may choose to cover topics related to Modernism's art, literature, or architecture, or you may want to cover it all! Whatever you decide, it is always important to start by developing a framework.While the tone and subjects of Modernism are very different than other topics, it can still help to develop some theme ideas first. This way, you can structure your essay around a theme and avoid writing in a haphazard manner. There are many places to get these ideas, so why not look online? If you can, look through Modernism's history and learn about specific areas that you can discuss in your essay.There are many Modernism essay topics out there for you to choose from. It is also possible to work with a thesis statement and brainstorm ideas for topics to cover. Even if you have no idea how to begin, you can still gain an idea of the types of topics you could choose from. Make sure that you establish a framework in which to work with, even if you have no idea how to write the essay yet.What kinds of Modernism essay topics are there? Well, one thing that you should already be familiar with is architecture. This can be a great topic because architecture is very 'fashionable' today. Itis also a subject that can discuss a wide variety of topics. For example, some topics that you might consider discussing could be:While art is very subjective, you still might want to consider how art has changed over the years. Even though modern art has undergone so many changes, many artists ch oose to focus on certain areas to make their work stand out.Contemporary Modernism and related subjects such as modern photography are always popular, but don't limit yourself to one specific area. You could very well cover other topics like fashion and society, too!As you can see, there are plenty of Modernism essay topics that you can choose from. All you need to do is be creative and think about topics that you are passionate about. And remember that it never hurts to look for topics online! Most people will tell you that the Internet is the best place to look for new topics!

Number of McDonalds Restaurants Worldwide

According to the McDonalds Corporation website (as of January 2018), McDonalds has locations in 101 countries. More than 36,000 restaurants around the world serve 69 million people every day. However, some of those locations listed as countries are not independent countries at all, such as Puerto Rico and the Virgin Islands, which are United States territories, and Hong Kong, which at the time of establishment was under British control, before its handoff to China. On the flipside, there is a McDonalds on the island of Cuba, though its technically not on Cuban soil — its on the American base at Guantanamo, so it qualifies as an American location. Regardless of country definition, 80 percent of the locations are owned and operated by franchisees, and 1.9 million people work for McDonalds. In 2017, revenue for the fast-food restaurant amounted to $22.8 billion. In 1955 Ray Kroc opened his first location in Illinois (the original restaurant being in California); by 1965 the company had 700 locations. Just two years later the company officially went international, opening in Canada (Richmond, British Columbia)  and Puerto Rico in 1967. Now, Canada has 1,400 McDonalds restaurants, and Puerto Rico boasts 104. Canadas McDonalds locations are the biggest restaurant buyer of Canadian beef in the country. Different McMenus Worldwide Besides buying their ingredients where they operate, around the world the restaurants also adapt the McDonalds menu to local tastes, such as Japan serving a pork patty teriyaki  burger and Seaweed Shaker or chocolate-drizzled fries, Germany serving shrimp cocktail, Italys burger being topped with  Parmigiano-Reggiano  cheese, Australia offering a guac salsa or a bacon cheese sauce as a topping for fries, and French customers being able to order a caramel banana shake. Available only in Switzerland is the McRaclette, a sandwich of beef that includes slices of raclette cheese, gherkin pickles, onions, and a special raclette sauce. But forget the beef in India. There the menu includes vegetarian options, and they specialize the cooks in the kitchen — people cooking meats, such as chicken, dont cook the vegetarian dishes.   Historically Significant Worldwide Locations During the Cold War, some of openings of the countries McDonalds restaurants were seen as historic events, such as the first ones in East Germany shortly after the Berlin Wall fell in late 1989, or in Russia (then the U.S.S.R.) in 1990 (thanks to prerestroika and glastnost) or other Eastern Bloc nations and China during the early 1990s as well.   Is McDonalds the Largest Fast-Food Chain in the World? McDonalds is a huge and mighty fast-food chain but is not the largest. Subway is the largest, with 43,985 stores in 112 countries  as of early 2018. Again, many of these countries are not independent and are merely territories. And Subways restaurant count certainly includes all those that are part of other buildings (as half of a convenience store, for example) rather than counting only standalone restaurant locations. The third runner-up is KFC (formerly Kentucky Fried Chicken), with 20,500 locations in 125 countries, according to its official website. Other widely spread worldwide food brands that the United States has exported include Pizza Hut (14,000 locations, 120 countries), and Starbucks (24,000 locations, 75 markets).

2.When Establishing A Benefits Plan For Employees, There

2. When establishing a benefits plan for employees, there are numerous things employers need to consider. Benefits can be used to help retain talented employees, provide security for employees and their family members, and they can also be a powerful recruiting tool for employers. Employers need to be aware of the high cost of benefits while offering a competitive benefits package to keep great employees with their company and happy. As we discussed in class, the cost of benefits has increased tremendously over the past 80 plus years. â€Å"Benefits in 1929 cost employers about 3% of payroll and by 2013, the cost has increased up to 30.9% of payroll.† (MacPherson). In order for employers to keep benefits high and costs manageable, employers†¦show more content†¦Three common employee problems that managers must deal with are poor attendance, poor performance, and insubordination. When it comes to poor attendance, it is important for managers to figure out why employees are chronically absent or tardy. Discipline is never easy for an employer, so managers should consider several factors when deciding an employee’s discipline. Some of the factors the textbook suggest managers should look at are, is the attendance rule reasonable?, has the employee been warned of the consequences of poor attendance?, are there any mitigating circumstances that should be taken into consideration? Like we discussed in class, it’s important for manages to be aware of why that employee is consistently tardy or absence, things like the job is no longer challenging, coworkers are unpleasant, or the job has conflict with family obligations are all things managers need to ask or be aware of before discipline the employee. The second common employee problem managers must deal with is poor performance. Managers need to ask questions like does the employee realize they are not performing up to company standards?, Have you the manager coached the employee to do the type of work that is expected of them? Although time consuming and costly, for some companies’ performance appraisals can turn around poor performers rather quickly by providing the employee with an action plan and helping that employeeShow MoreRelatedEmergency Pl Emergency Management Plan1330 Words   |  6 PagesLOA Project – Emergency Management Plan Purpose Statement When a crisis arises unexpectedly it places an organization in a precarious situation that jeopardizes the reputation of the company, the brands, key stakeholders as well as the employees. This has become even more critical in recent years as media outlets are no longer the only source of reporters, anyone with a cell phone equipped with a camera can report a developing crisis. 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Analysis Of Georgias Dont - 1005 Words

GEORGIA DANES who recently turned eighteen finds herself on a plane across the country to live with her AUNT AMELIIA’s, to deal with her anxiety while her parents deal with their marriage problems and pretend like Georgia’s don’t exist. Georgia doesn’t want to move, but feels that even though she is embarrassed of it, fixing her mental health is a priority. Her Cousin ANNA picks her up at the airport and gives her advice about living in a small town because everyone knows each other, before arriving home at her aunts end of sumer barbeque where Georgia meets many people at the small town and experience how gossipy the adults are. Of these people is WYATT. Georgia attends her first day at the new school, and arrives to class early to†¦show more content†¦However, each time she hangout with Abby becomes more erratic, especially after Abby decides to sign one of her pranks with Georgia’s name, getting Georgia in trouble. Despite constant confrontation Abby’s name and personality seems to weasel her way out of anything. Georgia continues to deny her crush on Tanner as she isn’t sure whether him and Abby are dating. In a one-on-one hangout Abby reveals that she knows Georgia goes to therapy and Georgia trusts her with this secret. With Abby missing social events and rumours on tell-view that she is pregnant, Georgia asks Tanner to confirm the rumours, who freaks on her in return. He shows up to her house the next day to applogize to her and admits he’s feeling a bit lost in life. When all seems calm Georgia’s biggest fear when tell—view exposes Georgia’s mental illness, convinced it’s Abby, she confronts her. Ending in a fight when Abby shares a secret of her own; that she too goes to therapy and that she is dying. Unsure about where Georgia stands with Abby, she turns to Grace. While getting to know Grace she learns that her seemingly perfect life is the opposite, she lives in poverty taking care of her grandma as both of her parents are in jail While they are hanging out Abby texts them both to come over. When they arrive they soon learn that Abby hasShow MoreRelatedUkrainian - Russian Gas Crisis4143 Words   |  17 Pagescountries as Ukraine, it is possible to supply the West, with the help of the alternative routes, meanwhile they do not carry a load for these countries. Russia: friends and enemies in Europe Stefano Braghiroli and Caterina Varta presented their analysis on the end of last year, in which EU s member states are categorised how loyal are they to Russia. †¢ In the end of the scale there are the „divorced Eastern† member states, who were part of the Sovjet Union. For now they behave like enemies

Marketing Pencil free essay sample

Acknowledgement †¢ Executive Summary †¢ Introduction to the market †¢ Definition to the marketing plan †¢ Impact of Environmental factors †¢ Marketing Plan for pencils †¢ Category analysis †¢ Current market situation †¢ Customer analysis †¢ Marketing strategy †¢ Product development process †¢ Brand name, Brand equity, Brand image †¢ Segmentation and Targeting †¢ Profile of rural market in general †¢ Marketing Mix and Integrated Marketing Communication †¢ Conclusion ACKNOWLEDGEMENT We extent our thanks to Mrs. Saima Hussain faculty guide who has given me moral support to do my project work. We also extend our thankfulness to our beloved parents and friends for their continuous encouragement at every moment It is our privilege to express our profound in deftness, deep sense of gratitude to our facility guide who had trusts in our ability in assigning us such an important and interesting project and also for allotting time for discussing and clarifying issues related to this project. EXECUTIVE SUMMARY A marketing plan is a written document that contains the guidelines for the business centers and allocation over the planning period. This project is made on the basis for the marketing plan for the pencils. In our project our company is i. e. , of Torres are introducing their new pencils product. The names of the pencils are the ‘Shesham pencils’. If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples. The more concise a marketing plan is the better it will serve you. These are the guidelines for writing a strategic marketing plan that meets the specific requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to another. MARKET PLANNING FOR THE PENCILS (SHESHAM PENCILS) INTRODUCTION:Bangladesh is always said a country of villages and it is fact as Bangladesh 60% of population lives in villages, and it is said that rural market has been growing at five times the pace of the urban market more government rural development initiatives have been seen to increase rural markets. MARKET: Traditionally, a market was a physical place where buyers and sellers gather to buy and sell goods. Economist describes a market as a collection of buyers and sellers who transact over a particular Product or product class. Manufactures go to resources, marketer buy resources and turn them into good and services. MARKET PLANNING: It is well and good to include marketing in your business and a lot a few hours a day to do marketing tasks. But if we do not organize our market plan our efforts won/t get nearly as far as putting . Marketing plan in writing gives you a guideline to work from and it provides goal to strive for and it organize all those creative ideas you have floating around your brain. Firms that is successful in marketing businesses starts with marketing plan. Marketing plan cannot be made without involving many people into it. No matter what kind of feedback you get from all parts of your company. This is as important because it take all aspects of your company to make your marketing plan. Your key people can provide realistic impact on what’s achievable and how achievable and how your goals can be worked out. From all the things we can concluded that market plan is very necessary for the successful running of any business operation and to achieve various goals of the business operations in a right manner and in right ways. DEFINITION OF MARKETING PLAN: ‘A marketing plan is a written document containing the guidelines for the business centers marketing programs and allocation over the planning period’ THE IMPACT OF ENVIRONMENTAL FACTORS: There are two keys perspectives on the marketing environment. , namely the micro environment and macro environment: MICRO ENVIRONMENT: This environment influences the organization directly . It includes suppliers that deal directly and indirectly with consumers and customers and other local stake holders. Micro environment tends to suggest the small but this can be misleading. In context, micro describes the relationship between firms consumers and customers directly or indirectly, and other local stakeholders. This includes all factors that can influence an organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider nvironment is also changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. All factors that are internal to the organization are known as the internal environment. They are generally audited by applying the Five Ms which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change in the external environment. As marketers we call the process of managing internal change is called internal marketing. MACRO ENVIRONMENT: Macro environment includes all the external factors that affect our product . The macro environment includes the factors like technology, political, geographical, and ecological and socio cultural factors that have an impact on the manufacturing of the product. In the manufacturing of pencils we have to keep in the mind that the sociological environment, the society has been changed and due to this the needs, demands of the customers are also changed. Different kinds of pencils are made according to the need and standards of the peoples. Now a high class person wants pencils which are of high quality and provides better services. The middle class peoples want a pencil that are of low price and is not very expensive. So manufacturer produces the pencils in keeping all these things in mind. The pencils are produced with accordance of the new technology. MARKET PLAN FOR PENCILS: If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples. The more concise a marketing plan is the better it will serve you. These are the guidelines for writing a strategic marketing plan that meets the specific requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to another. PROCESS OF MARKET PLAN CATEGORY ANALYSIS: The product of our company is the pencils. Our company is introducing a new product of Torres pencils with new unique features, and size. Our company is providing better and unique features to our customers. The competitors of our company are the other pencils stores like, GOLDFISH pencils, and DOLLAR pencils. MARKET SURVEY/ CURRENT MARKET SITUATIONS: Market survey is the first step in the market planning . Our Company conducted the market survey for knowing ? The need in the current market situation. To analyze what are the different kinds or types of pencils which are present in the current time in the market. ? The different kinds of features of the pencils, their prices. NEEDS, WANTS AND DEMANDS OF THE CUSTOMERS: The market plan will be started before the manufacturing of the particular product. If we have to make any kind of pencils products, we have to analyze the needs, demands and wants of the customers. Needs are the basic human requ irements. Needs are then converted into wants. Demands are the wants for specific products backed by the ability to pay. We start our market plan by analyzing that whether there is a need; want among the customers for the pencils we decide to manufacture and for that we conduct survey, market research for knowing the needs of the customers. For that we have to visit the schools, and may know the needs of the children by Putting them questions and having their suggestions that what kind of pencils they want for writing ,and knowing from them that what are the difficulties they get from their previous pencils while writing. We need to have different types of people which are using pencils to know their needs. After collecting all the information we have to get a result for knowing the needs, wants, and demands of the customers and get ready for making pencils according to the needs wants and demands of the customers. COMPETITOR ANALYSIS: The analysis of the competitor is very important aspect because through it we come to know that that our competitor is. The main competitors of our pencils are the other pencils company like GOLDFISH pencils and DOLLAR pencils which are having good position in the market. Our company has to include all those factors in our pencils by which our product look unique and different. Determining the â€Å"Marketing Mix† Product Price Promotion Distribution Goldfish Rs 5 High High Dollar Rs 4 Average Average CUSTOMERS ANANLYSIS: Our Company is targeting different types of customers according to their needs and wants. We are targeting the students of school, colleges. E. GChildren’s like pencils having shapes of toys and other attracting things. The persons who have to work in the offices like simple pencils . Other professionals like different kinds of pencils so pencils are made according to the needs and wants of these different consumers. ESTABLISHING OBJECTIVES: The main objectives of our company are as follows: ? To provide better services to our customers. ? To provide quality pencils to our target customers at the reasonable prices. ? To build a good image in the minds of our customers. ? To increase sales of our product. ? To generate revenues and profits by the sale of our pencils. MARKETING STRATEGIES: For the introduction of new product in the market we have to develop a preliminary strategy plan for introducing our new pencils in the market. The plan consists of three parts. 1. First part describes target market’s size, structure, and behavior of the planned product positioning and sales, market share, and profits and the goals sought in the few years by our product. Therefore the target market for our pencil is mainly the children’s of schools and colleges. We will analyze the benefit which comes out by the sale of the pencils. 2. The second part outlines the planned price, distribution strategy, and marketing budget for the first years. This part describes that what are the features or special points of the pencils which we have to made . In it we determine the prices of our different kinds of pencils. Like we determine that the cost of our pencil is Rs 2 each but if the customers buy the box there cost will be of Rs 8. 00 with a sharpener an d eraser free. In it we also determine the different kinds of expenses which are to done for the introduction of our pencils in the market. Like the expenses done on the sale, promotion, advertisement of pencils in print media. That what are the profits which come to us by the sale of the pencils. As we see that during the first year a substantial amount will be spent on marketing research by audits and consumers panel data to monitor market reaction and buying rates. The entire budget is made in keeping eye on all these things. 3. The third part of the market strategy plan describes the long run sales and profits goals and market mix strategy over time. As we see that our products would be selling at a very good rate and giving us lots of profits. So we can invest more and more money in it and tries to improve the quality of our pencils by adding new features in it . We will make the product mix and decided to make new kinds of pencils with new innovations and additional features. Market strategy plan is very essential in the business for the proper allocation of revenues, expenditure from the product. It determines all the expenditure done for the sale of our pencils in the market. It also describes that to which segment of the customers we have to sell our pencils and at what price. MANAGING THE DEVELOPMENT PROCESS: Up to now the product has existed in only as a word description. The next step involves the jump in the investment that dwarfs the cost incurred in the earlier stages. At this stage the company will determine whether the product idea can be translated into a technically and commercially feasible product. In this step we have to make our ideas, plans about the pencils in truth. In other word we make our pencils according to needs and demands of the customers. PRODUCT DEVELOPMENT: The development of the pencils starts at this step. The jobs of translating target customers requirement are helpful in making of our pencils. We analyze all the collected data from different kinds of customers and make our pencils according to their needs. E. g. The customers have said that they faces a lots of problems during writing because their pencils do not work properly, the points of the pencils get damaged during their writing time due to which they faces a lots of problems. From this we get an idea to use that kind of lead in our pencils which is of high quality and would not get damaged while writing. We adopt the quality function method for manufacturing of our pencils. We develop a pencils according to view taken by the peoples during market research. PRODUCT MIX: In product mix we include that what are the additional benefits that we are providing to our customer along with our original products i. e. , in it we can provide some additional services to our customers along with our pencils. We can give customer free sharpener and eraser with the one box of pencils. Along with one pencils peoples gets a free attached eraser. By adding these additional things in our pencils the customers get happy, and it will definitely results in the increase of the customers loyalty towards our product. It will also be helpful in retaining the attention of the customers towards our product. PRODUCT STRENGTHS AND WEAKNESS: Product strengths and weakness describes the strengths of our pencils that what makes our pencils different from other pencils and what is our weaknesses when compared with others. STRENGTHS OF OUR PRODUCT; We should add what kind of features in our pencils that should act as strength of our pencils. We raise the length of our pencils, and provides different shapes of pencils which distinct our pencils different from others pencils. The offer of giving a free sharpener and an eraser is also helpful in attracting the consumers towards our product. As more and more customer are getting our pencils , these all results in increasing sale of the product and increasing revenues of the company. WEAKNESS OF OUR PRODUCT Our company should also analyze the weakness of our product: The main weakness may comes during the sale of the pencils that when we offer a free eraser and sharpener with our pencils whether the company may faces a lot of expenditure. These activities involve the wastage of money by the company. The pencils of other companies like GOLDFISH Pencils and DOLLAR Pencils are the main competitors of our company. Our company has to add the extra features in our product so that our product gets a different position as compared to our competitor’s product. PRODUCT LIFE CYCLE MANAGEMENT AND NEW PRODUCT DEVELOPMENT- In the product life cycle management we can describes the product and determines for how much time we should sale our product in the market, whether for a long time or for short period of time. A company positioning and differentiation strategy must change as the product, market, and competitors change over the product life cycle. To say that the products have a life cycle it asserts four things: 1. Product has a limited life. 2. Product sale pass through distinct stages and each positioning asserts different challenges, opportunities and problems to the seller. 3. Profits raises and fall at different stages of the product life cycle. 4. Product required different marketing, financial, manufacturing, purchasing and human resource strategies in each life cycle stages. Product life cycle of the pencils depends upon the needs of our customers that for how much time our product should remain in the market. If our pencils do not satisfy the needs of the customers it may comes in the decline stage that results in the extinction of our pencils in the market. Because the customers are not satisfied by our products their demand gets changed due to which our pencils comes in the decline stage. INTRODUCTION: At the introduction period there is the slow sale growth of the pencils. At this stage the profits are nonexistent because of the heavy expenses of product introduction. In this phase the customers are not much aware about our pencils. Large amount of advertisement expense, discounts are given by our company to create awareness of the customers towards our pencils. GROWTH: Rapid market acceptance and substantial profits improvements at growth the product is selling at a high rate. MATURITY: A slowdown in the sale growths shows the maturity period. As the sale of our pencils are not undergoing up to the mark. The customers are now not satisfied by our pencils, the pencils do not function according to their needs, which results in the slowdown in the sale of our pencils. The sale declines with the arrival of competitors in the market. It may seen that if the new company may introduce a new pencils with new and better features it will results in the decline in the sale of the pencils of our product. DECLINE: Decline shows the downward drift and profits erode. At this point the profit from the existing product comes to zero. This stage comes due to the arrival of new competitors in the market and when the customer satisfactions from our pencils are not up to the mark. This stage may come when our pencil do not gives full satisfaction to the consumers. Decline may also comes when the taste and preferences of the consumers gets change. If the decline stage may come in the existing product life it is good for our company to develop a new product according to the needs of the peoples and providing better services to the customers. BRAND NAME, BRAND EQUITY AND BRAND IMAGE: Brand is the name ,term, sign, symbol or design or the combination that tends to the goods and services of one seller or group of seller and to differentiate them from others those of competitors. A brand is the thus product or service that add dimensions that differentiate it in some way from others products or services designed to satisfy the same needs. These differences may be functional, rational, or tangible related to product performance of the brand. We give our pencils as the name’ ‘SHESHAM PENCILS’ it’s a new product of Torres pencil company. Branding may helps the consumers to identify our product . The consumers starts finding about the brand satisfy their needs and which ones do not. The brand name can be protected through registered trademarks, and packing can be protected through copyrights and designs. SEGMENTATION AND TARGETING MARKET SEGMENTATION Market segmentation is one of the steps that go into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in todays market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the average customer. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include: Demographical bases (age, family size, life cycle, occupation) †¢ Geographical bases (states, regions, countries) †¢ Behavior bases (product knowledge, usage, attitudes, responses) †¢ Psychographic bases (lifestyle, values, personality) A business must analyze the needs and wants of different market segments before determining their own niche. To be effe ctive in market segmentation keeps the following things in mind: †¢ Segments or target markets should be accessible to the business †¢ Each segmented group must be large enough to provide a solid customer base. Each segmented group requires a separate marketing plan. Large companies segment their markets by conducting extensive market research projects. This research is often too expensive for small businesses to invest in, but there are alternative ways for to a small business to segment their markets. A small business can do the following to gain knowledge and information on how to segment their markets: 1. Use secondary date resources and qualitative research. You can use the following resources for external secondary data: o Trade and association publications and experts o Basic research publications External measurement services 1. Conduct informal factor and cluster analysis by: o Watching key competitors marketing efforts and copying them. o Talking to key trade buy ers about new product introductions o Conducting needs analysis from qualitative research with individuals and groups. There are many reasons for dividing marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. By doing this you will make marketing easier, discover niche markets, and become more efficient with your marketing resources. TARGETING: By doing the segmentation we target the consumers where we have to sell our pencils. The main target are the school children’s and college student and there teachers and professors. In it we have to remain aware of our competitors in order to take competitive advantage and we should be also aware about the consumers who would be buying our product. Why our Company go to rural market? The cost of going global is very high, and it is difficult to gauge markets in other countries. It is better to target the rural market as it is growing by the day. Today rural markets are as critical as urban markets. The rural markets provide better opportunities. In village vast competition exists. Different companies come with different flavors. So people have ample choice. With only around 100000 of the 638667 villages tapped so far there are huge potential and market areas. So we get high percentage of total market though profit margin is less. Now a day’s villager also spends on luxury comfort products. After all Dettol is a one type of necessity product. As it plays a role of anti-septic medicine. Media also plays an important role in promotion of goods. The growing reach of the electronic media has created a huge change in the lifestyle of rural consumer. Profile of rural market in general:- The rural market of Pakistan is large and scattered, in the sense that it consist of over 63 core consumers from 6, 38,365 villages spread throughout the country. Nearly 60% of the rural income is from agriculture. Hence rural prosperity is tied with agricultural prosperity. During the harvest season, the demand for consumer goods in village goes up. The population securing income from non-agricultural sector is now increasing due to rural development programs. The consumers in the village areas do have a low standard of living because of low literacy, low per capita income, social backwardness, low savings, etc. The rural consumer values old customs and traditions. A change is beginning to take place in their outlook because of growth in literacy rate and mass media in the rural areas. Rural consumers have diverse socio-economic background. This is different in different parts of the country. This brings diversity among rural customers and market. The demand pattern of the rural consumers is fast changing. There is new and growing demand for toiletries, ready-made garments, cosmetics, packaged foodstuffs, etc. this change is due to increase in rural income. The infrastructural facilities like roads, warehouses, communication system, and financial facilities are inadequate in rural areas. Hence physical distribution becomes costly due to inadequate infrastructural facilities. The saving habit of the rural community is increasing in the recent years as a result of the efforts put by co-operative and commercial banks Marketing Mix: PRODUCT: A business needs to consider the products that it produces and the stage of the product life cycle that a product is at. Marketing strategies will vary according to the type of product and its stage in the life cycle. 1. Pencils are very convenient to use and will be easy for customers also to use this product. 2. By providing good quality of Pencils, students will be attracted towards writing and will also be encouraged. 3. Pencils are available in different colors, so a person has choices to select various types in one particular product. . Pencils are available in different prices, so people can buy it as per their affordability. [pic] PLACE: This generally refers to the physical locations of product sales as well as the methods of distribution. However, it is also considered to be the place or position in the market of the product; refer to information below. Businesses need to make many decisions related to place: access, parking, competition, physical lo cation etc. It’s the most important P in the pencil wars — Place. And nothing evokes more passion in distribution. We have chosen the different zones especially south schools and colleges and west zones as keen interest is shown by nearby villages of it. We had chosen these places due to following reasons: In these areas literacy rate is better than other areas. â€Å"So WHERE THERE IS WILL, THERE IS A WAY†. As people living in this area have mostly standard income so they can purchase our product â€Å"pencils† as they are cheaply and in a better way available. There is a lot of scope of expansion as these areas are surrounded by various other villages so great scope of expansion is there. PRICE: Most businesses use a cost plus method for setting the prices of their products. This involves determining unit production costs and then adding in a profit margin. However, many other factors are involved. Consider perceived price (what you think consumers will be prepared to pay), demand elasticity (is it elastic or inelastic? ), competitors pricing (can you afford to undercut their prices? ), pricing objectives (what do you want to achieve increased market share? increased profits? market leadership? etc. ) Example: Price is the only factor which decides the presence of the product in the rural market. As people are having standard purchasing power, low income or high group of income persons etc. can afford Shesham pencils as they are available cheaply and in a better way. Hence keeping all the dynamic factors we have decided to go for penetration pricing for our product. We have decided to go with the application of penetration pricing as the people in the rural area are having low income, low purchasing power and we are newly entering the market. The pricing will be in way: Small pencils: 1 pencil = RS. . /- 10 pencils of pencils box = RS. 9/- Large pencils: 1 pencils = RS. 4/- 10 pencils of pencils box= RS. 16/- PROMOTION: Promotion is said to be the vital for all companies until now the promotional tools have been acted as the targeting tool used to attract huge demand for rural people and also huge demand for company’s product. The promotional strategies are as follows:- A new innova tive broad aspect followed by me to attract huge attraction towards my product will be the use of tree borders. e will make use of tree borders as in rural areas mostly there are villages surrounded by huge and number of trees, so the hoardings at tree border will definitely attract huge demand. We will be putting hoardings on retail shops so that whenever the customer comes over the shop they should easily come to know about the arrival of new Pencils i. e. â€Å"name of the pencils† in the market. We will also promote my product through wall paintings. As wall paintings lasts for longer time and through this maximum customer can be attracted. There are some other strategies also like, The role of the influencer or influencing communication cannot be ignored as far as rural Pakistan is concerned. The advertisements that revolve around this very strategy actually depend on the influence of different influential people and/or events in the villages to put across the message powerfully with more effect and purchase intention. An example of this kind of advertisement may be brand endorsement by any influential person in the village like the ‘Intellectual Chaudary’ or the ‘school master’. Events like different festivals and different games and sports competitions actually have a high participation level in the rural Pakistan, as other sources of entertainment are very less in those areas. So, these events and shows offer great opportunity to reach rural Pakistan cost effectively. Different brands sponsor different events and shows in rural villages, which is actually a cost-effective way to advertise with the participatory strategy. Many brands are venturing into different ways to educate their rural consumers about their brands and their usage through different shows and events. This kind of initiatives actually creates huge awareness about the brand among the interested people in the rural Pakistan. Different health related advertisements like Polio awareness and AIDS awareness programmes involve a ‘show-n-tell’ strategy of advertising. It includes Press and print, TV, Cinema, Radio, and Point of purchase and Outdoor advertisement. Reach of formal media is low in rural households (Print: 18%, TV: 27%, Cinema: 30%, and Radio: 37%) and therefore the marketer has to consider the following points: English newspapers and magazines have negligible circulation in rural areas. However local language newspapers and magazines are becoming popular among educated facilities in rural areas. It has made a great impact and large audience has been exposed to this medium. Organizations have been using TV to communicate with the rural masses. Lifebuoy, Lux, Dalda oil etc. are some of the products advertised via television. Many consumer goods companies and fertilizer companies are using these TV channels to reach the rural customer. Radio reaches large population in rural areas at a relatively low cost. Example: Colgate, Brite total, Shan Masala industries are some of the companies using radio communication programme. The farmers have a habit of listening to regional news/agricultural news in the morning and the late evening. The advertisement has to be released during this time to get maximum coverage in rural areas. Another advantage is that the radio commercial can be prepared at short notice to meet the changing needs of the rural folk. Example: Release of a pesticide ad at the time of outbreak of a pest or disease in crops. [pic] This form of media, which includes signboards, wall painting, hoarding, tree boards, bus boards, dealer boards, product display boards etc. , is cost effective in rural areas. Symbols, pictures and colors should be used in POPs meant for rural markets so that they can easily identify the products. Generally rural people prefer bright colors and the marketer should utilize such cues. Display of hangings, festoons and product packs in the shops will catch the attention of prospective buyers. However a clutter of such POP materials of competing companies will not have the desired effect and is to be avoided. It is a way of passing on information relating to goods or services for sale, directly to potential customers through the medium of post. It is a medium employed by the advertiser to bring in a personal touch. In cities lot of junk mail is received by all of us and very often such mails are thrown into the dustbin whereas a villager get very few letters and he is receptive to such mailers. It is an effective and economical medium for communication in rural areas, since it stays there for a long time depending upon the weather conditions. The cost of painting one square foot area is just Rs. 10. Retailers welcome painting of their shops so that the shop will look better. Walls of farm houses, shops and schools are ideal places for painting and the company need not have to pay any rent for the same. The walls have to be painted at least one or two feet from ground level. It is better to take permission of the owner. Very often the owner takes responsibility for taking care of the wall painting. Paintings are to be avoided during election time and rainy season. The matter should be in the form of pictures, slogans for catching the attention of people. Companies marketing TV, fans, branded coffee/tea, toothpaste, pesticides, fertilizers etc. use wall painting as promotion medium in rural areas. These are painted boards of about two square feet in dimension having the picture or name or slogan of the product painted on it. The cost of such a painted board is about Rs. 80. These boards are fixed to the trees on both sides of the village road at a height of about 10 feet from ground level. These boards attract the attention of slow moving vehicles like cycles, bullock carts and tractors and people walking on the road. The condition of roads, even the buses move at slow speed through village road. Fertilizer and pesticide companies in rural areas extensively use tree boards. These are low priced promotion items and can be used by consumer goods companies too. [pic] These media with effective reach and personalized communication will help in realizing the promotional objectives. Companies to suit the specific requirements of rural communication are using a variety of such media effectively and some of the more important media and methods are given below. Rural people prefer face-to-face communication and farm visits facilitate two-way communication. The advantage is that the sales person can understand the needs and wants of the rural customer by directly discussing with him and answer his queries on products and services. Potential customers in the illage are identified and the company’s/distributor’s representative makes farm-to-farm visits and highlight the benefits of the products. The person carries with him literature in local language and also samples of products. The person does not sell the product but only promotes the use of the product. Very often the local dealer also joins the representative in making farm-to-farm vis its. The dealer clarifies the terms and conditions of sale and also makes independent follow up visits for securing orders. [pic] Group meetings of rural customers as well as prospects are an important part of interpersonal media. The company is able to pass on the message regarding benefits of the products to a large number of customers through such meetings. Group meeting of key customers are conducted by banks, agricultural inputs and machinery companies in rural areas. The bankers visit an identified village, get the village people in a common place and explain the various schemes to the villagers. Such meetings could be organized in prosperous villages for promoting consumer durables and two wheelers also. Example: Millat Tractors conduct a meeting for tractor owners and they meet in villages to discuss repairs and maintenance of tractors. [pic] Package is an integral part of the product. Its main purpose is to protect the product during transit, to preserve the quality and to avoid any loss in quality and quantity. The main purpose of this contest is to remind the customer to buy the product as soon as he enters the shop. Another objective is to influence the dealer to stock the product and support the company in increasing the sales. The display contest has to be announced well in advance and promotional materials to be distributed to all the selected dealers in a geographical area. Prizes for best displays are announced to motivate the dealers; the contest lasts for about a month. A well-planned product display contest not only increases the involvement of dealers in the company’s products but also increases the sales during the contest period. This is used for promoting consumer goods such as shampoos, soaps and toothpaste Each rural market segment has certain special features i. e. they share common life-style traits. They include village sports, religious events, prominent personalities and role models. Examples: Textile mills maintaining community gardens, Mineral water companies supplying clean drinking water during summer festivals in villages and Consumer goods companies sponsoring Kabaddi. pic] PACKAGING: The Silent sales man: What does a sales man do when you go to a shop or he comes to your house, he first s how’s you the product then starts to tell you the features of the product like its brand name, method of production, ingredients (if it is eatable), price etc. In short he tries to persuade you to buy his product, this same activity is performed by packets of any product but without any use of language this is called silent salesman ship Thus we say that â€Å"packaging – A silent salesman† pic] Packaging is done for the three reasons: 1) To protect the product 2) To make the product easy to carry 3) To make the product attractive. Pencils do not require heavy packaging but still we have come up with the two packaging strategies for our pencils: 1) To have a packet of 3 pencils sets 2) To have a packet of 10 pencils sets. The rural Bangladesh is not much developed; hence their purchasing power is also not high. Hence, for their convenience we have come up with these packaging strategies. This was also done to reduce the cost of the product so as to supply the product at cheap rates and also for a profitable deal for our company. FEATURES OF PENCIL The pencil is used for writing and if the writing is not dark i. e. it is light then the reader will not be able to understand the written matter. Hence we have invented the pencil which would be darker than any other pencil. The goods which are cheaply available with no compromise in quality then those goods or products are liked by every consumer. This is the reason why we are coming up with a pencil which would be cheaper. The body of the pencil would be covered with velvet piece or a rubber piece to make the pencil body of either velvet or rubber. This is the extra feature added because this would help the writer to have a firm hold over the pencil and to write faster. The body and its shape also add to the beauty of the product. Hence it is said that in the business world what ever is seen is taken. So the shape or the body of the pencil would be squared shaped which is not at all seen in the market till the date. The pencil is seemed to be incomplete without the rubber. The writer might commit a mistake while writing and hence to correct the same rubber is provided at the end point of the pencil so that there is not an extra expenditure on the purchase of the rubbers. This pencil would be extra long then any other pencil and also at the minimum cost. So with that the buyer would be able to enjoy the good writer pencil for a longer period of time. This pencil would be available at each and every store of the rural market so that there are no extra efforts taken by the customer to come at a long distance for the purchase of this unique pencil. The pencil is a kind of a product which is mostly used by children and the children enjoy watching cartoons or such characters which seems to be funny. So then the children are going to get their favorite cartoon characters on this lovely pencil which is effectively made for kids but it is not that only kids could enjoy the writing with this pencil but it is for everyone to enjoy the writing with this pencil. The pencil has come up with new innovative feature of fragrance. This means that kids will enjoy good hand writing with sweet fragrance. This is an added advantage to our product as this idea is not applied to any of the pencil to the date. [pic] Conclusion: Thus looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the millions rural consumers spread over approximately thousands of villages in rural Bangladesh. Eurosif European Social Investment Hamida Kawser Student of UIU Second samaster BBA Departmeny Road Number 27 Dhanmondi Dhaka 30. 03. 2013 Respected Sir. I am submitting you my report on automobile companies and associated risk and opportunities these pose for long-term return. Perpose behind preparing automobile report is to have an idea about how automobile companies grew through decades. So that we can use this quality information in Bangladesh industry and even in our personnal business field. [pic] [pic] [pic]

Poems comparing Country Lovers and What Its like to be a Black Girl

This essay compares Country Lovers by Nadine Gordimer and What It’s like to be a Black Girl by Patricia Smith. The works of these authors explore various themes such as race or ethnicity, prejudice, the quest for freedom, and inequality in societies. The focus of this essay is on the theme of race or ethnicity both Gordimer and Smith explore in their works. The essay shall compare and contrast the two works with regard to literary style, form, and content.Advertising We will write a custom essay sample on Poems comparing: Country Lovers and What It’s like to be a Black Girl specifically for you for only $16.05 $11/page Learn More Gordimer has written several novels and short stories. The author has the ability to create a short story with the well-informed themes, which engage her readers. In Country Lovers, Gordimer portrays the struggle of a black woman during Apartheid in South Africa. She shows racial prejudice, characters inner struggl es, and confusion. Gordimer manages to capture several ways people suffer in a racial society as they undergo and endure catastrophic moments. Gordimer uses the theme of racism in order to provoke high-levels of human emotions within few pages of the story. Gordimer presents the story of love between a white skinned Afrikaner and a black skinned girl in a farm setting. Gordimer notes, â€Å"The trouble was Paulus Eysendyck did not seem to realize that Thebedi was now simply one of the crowds of farm children down at the kraal, recognizable in his sister’s old clothes† (Gordimer, 1978). It is obvious that Paulus developed love for the black, Thebedi. The author writes, â€Å"The schoolgirls he went swimming with at dams or pools on neighboring farms wore bikinis, but the sight of their dazzling bellies and thighs in the sunlight had never made him feel what he felt now when the girl came† (Gordimer, 1978). The society and the law did not approve of such relations hips in South Africa during the Apartheid era. Immorality Act 1950 to 1985 of the Apartheid prohibited all forms of sexual relations between blacks and whites. Another law of 1949 known as the Prohibition of Mixed Marriages Act banned all interracial marriages in South Africa (Tyson, 1999). Such laws caused serious problems for Paulus and Thebedi because their secret love affair was against Immorality Act. Gordimer notes, â€Å"She had to get away before the house servants who knew her came in at dawn† (Gordimer, 1978). Thebedi and Paulus kept their affair going despite harsh laws discouraging racial relations.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gordimer notes that both black and white children played together when they were young, but when the whites attend school, â€Å"they soon don’t play together anymore† (Gordimer, 1978). This implies that racism h ad minimal influences on children. This marks the spread of racism among children. It shows that boarding schools create a sense of superiority among whites as a result blacks refer to their former friends as ‘missus and baasie’. In the poem, What it’s like to be a Black Girl, Smith explores the issue of racism in a jagged society. The persona (a black girl) is at the threshold of puberty and feels a sense of discomfort with her changing physical body and mind as she hopes for better changes. Smith uses narration in order to drive her point of racism to readers in the first three lines of the poem. The style relies on â€Å"jagged sentence structure† (Pfeiler, 2003) coupled with a language of profanity to show her readers the seriousness of the poem. Thus, we can be able to understand young black girls’ lives in 1950s when she wrote the poem. Smith explores how racism affected black women in her time. Racism went to the extent of affecting health of women in society. For instance, transition into womanhood was an ordeal for black girls in a racial society, â€Å"it’s dropping food coloring in your eyes to make them blue and suffering their burn in silence† (Smith, 1955). Consequently, black girls embraced puberty with a sense of confusion and sadness, â€Å"First of all, it’s being 9 years old and feeling like you’re not finished, like your edges are wild, like there’s something, everything, wrong† (Smith, 1955). Every teenage girl experiences such thoughts. However, Smith introduces the idea of racially jagged society and its pressure on girls by inserting ‘black girl’. The society is changing for young black girls. As a result, young girls have to find means of fitting in a racially jagged society using several ways, â€Å"It’s dropping food coloring in your eyes to make them blue and suffering their burn in silence. It’s popping a bleached white mop head over the kinks of your hair and priming in front of the mirrors that deny your reflection† (Smith, 1955). The usages of â€Å"food coloring in eyes and hair bleaching† (Smith, 1955) show how a young black girl struggle to grow into acceptable woman in a racial society. She aims to be like white women, who have white skin, blonde hair, and blue eyes and then men would admire.Advertising We will write a custom essay sample on Poems comparing: Country Lovers and What It’s like to be a Black Girl specifically for you for only $16.05 $11/page Learn More Historical analysis requires readers’ knowledge of historical events of the time (Tyson, 1999). This enables readers to understand the form and context of literary works in the context of history. Therefore, we can understand both Country Lover and What It’s like to be a Black Girl in the context of history. Readers can only imagine what blacks experienced at the time of Apar theid and its effects on mixed raced relationships. For instance, Gordimer notes, â€Å"He told her, each time, when they would meet again† because they cannot be seen in public together (Clugston, 2010). From the above sentence, we can understand why the relationship between Thebedi and Paulus was socially wrong. The Apartheid laws prohibited such relationships between mixed races. The white people controlled most aspects of social life in South Africa. Their children attended best schools and learned ideas about racial segregation in society. On the other hand, blacks learned to respect white people as they grew up. Therefore, understanding the historical context of Country Lover enables readers to understand the position of a black woman when Paulus murdered the baby. Both the poem and the short story have shown historical forms and settings. Gordimer and Smith wrote their works while racism was a dominant factor in a relationship between whites and black. Apartheid reflec ted racial discrimination in South Africa, whereas sense of skin color discrimination showed racial discrimination in American society. Both works show that racism influenced all aspects of life, including individual appearances and interracial marriages. In the case of Thebedi, racism denied Thebedi justice following the murder of her child. Within the historical context, Gordimer aims to invoke social protest using her short story. She highlights and draws readers’ attention to contemporary social problems in South Africa as she hopes for change (Lazar, 1993). On the other hand, the poem depicts a black girl struggling to fit in a racial society (Smith, 1955). Therefore, we can only understand lives of Black Americans during racial segregation and discrimination based on skin color. In the poem, we can relate to the struggle of a young black as she struggles to grow into an acceptable woman in a racial society (Pfeiler, 2003). Smith uses the form of confessional poetry in w hich she explores intensely experiences of black women with unusual frankness. This was the case in 1950s when writers condemned social issues in society. Smith aims to bring readers’ attention to social pressure black women experience in order to gain acceptance in a racial society.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Smith also uses her poem as a form of social protest with the hope that social circumstances will improve as she notes, â€Å"it’s finally have a man reach out for you then caving in around his fingers† (Smith, 1955). The contents of What It’s like to be a Black Girl and Country Lover have women to depict racism in societies as they deal with unfairness in societies as protagonists of the story. Both writers use black women because such acts affect them most in society. Smith uses vocal style to express her feelings in the poem. This style of expression enables readers to understand that being a black woman in a racial society tough. The author uses words, which arouse a sense of sadness and indignation such as ‘everything wild’ and ‘suffering their burn in silence’. Thus, a black girl must engage in activities, which will make her to look like a white woman for social acceptance. The sense of bitterness drives the poet to use profane l anguage in her poem, â€Å"it’s learning to say fuck with grace, and fucking without it† (Smith, 1955). This symbolizes the way a black woman feels in a racial society. Gordimer and Smith show that children do not understand differences in society due to racism. For instance, in the poem, the black girl has â€Å"a sad tone and does not understand why she is different† (Pfeiler, 2003). On the other side, the short story shows that both white and black children play together when they are young. However, as they grow up, racism influences their actions and feelings. Paulus ends up killing Thebedi’s child while the black girl has to endure suffering in silence. The authors show that racism is destructive irrespective of where it occurs. From these female characters, we can be able to understand what it meant to grow up during Apartheid era in South Africa in the 1970s and in America in 1950s during racial segregation and discrimination. Gordimer presents he r work from a third person point of view. This style enables the writer to present the story in an unbiased manner without authorial bias. We can conclude that both literary works present historical realities of racism in different settings. Historical circumstances shape events of these literary works. Therefore, these literary works use women protagonists in order to expose harsh realities, which black women experience in racial societies. Societies of the 1900s considered interracial romance a taboo due to racial prejudice at the time. Consequently, such racial prejudice could only lead to devastating consequences. The style, form, and content of both works show how whites in South Africa and America heightened racial tension in which blacks suffered in most cases. Therefore, we can learn of social stigma of being black as a social reality of the problem at the time. References Clugston, R. W. (2010). Journey into literature. San Diego, California: Bridgepoint Education, Inc. Gor dimer, N. (1978). Country Lover. Pasadena, CA: Salem Press. Lazar, K. (1993). Feminism as Piffling’? Ambiguities in Nadine Gordimer’s Short Stories. New York: St. Martin’s Press. Pfeiler, M. (2003). Sounds of Poetry: Contemporary American Performance Poets. Tubingen, Germany: Gunter Narr Verlag. Smith, P. (1955). ‘What It’s Like To Be A Black Girl (for Those of You Who Aren’t)†. Web. Tyson, L. (1999). Critical Theory Today: A User-Friendly Guide. New York: Garland Publishing. This essay on Poems comparing: Country Lovers and What It’s like to be a Black Girl was written and submitted by user Gloria F. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to become a security guard

How to become a security guard Being a security guard can be a great option if you want a flexible job, or you happen to be a night owl. But it can also be a career path for you, if you’re looking for something outside the 9-to-5 cubicle grind. What does a security guard do?Security guards are responsible for monitoring and maintaining security (and often safety and peace) in public or private areas. They may be responsible for preventing theft in stores, keeping track of who’s coming and going from buildings, or making sure that people are where they’re supposed to be in any given area. We all likely have a movie-fied version in our heads of large men wearing suits and walkie talkies, but in reality security guards can be anybody, depending on the job and the location. Some security guards are armed and obvious, while others work behind the scenes watching video feeds or patrolling an area. Most security guards work in the private sector (for a particular company), but others may work in gove rnment buildings or facilities.A security guard’s duties may include:Monitoring a building or area during business hours or overnightTracking people who come and go from a building or a businessActing as a gatekeeper (like in a nightclub or bar)Keeping detailed logs or records of visitors or incidentsPreventing theftGuarding armored cars or other financial transactions (like in a casino)Apprehending people who are trespassing, become violent, commit a crime, or otherwise violate security protocolsPatrolling on foot or in a vehicle to protectCommunicating with law enforcement or emergency personnel if there is an incidentEnforcing a company’s security protocols and best practicesEnsuring the soundness and security of alarms, entrances, and exitsMonitoring video or audio security footageBecause security guards may be on call for a number of different duties, there’s no set 40-hour work week pattern for this career path. Security guards may work during standard bus iness hours, but given the 24-hour nature of security it’s just as likely that the job will require nights, weekends, holidays, or odd shifts. The unusual scheduling is one of the things that can make this a good choice if you’re looking for a second career or balancing the job with other obligations like family or school.What skills does a security guard have?A good security guard has a very special skillset, given that this can be a very demanding role.Problem solving skills: Security guards are there to make sure things don’t go wrong- but if they do go wrong, to step in and resolve or minimize the damage. That means a security guard needs to have good problem solving skills, because dealing with problems is the main part of the gig.Independent work skills: In many cases, being a security guard can be a solitary job- one person monitoring video, or patrolling the premises. Security guards should be self-starters, able to be proactive about investigating or re solving issues that come up. This is especially true if the security job is at a relatively quiet place, or a nighttime job somewhere that’s typically closed for business.Teamwork skills:Â  But even when the day-to-day work may be solitary, security guards are usually members of a team, especially when resolving problems. A security guard needs to be able to communicate with stakeholders of all kinds, from other company employees to law enforcement or other emergency personnel.Calm under pressure: This is not a great gig if you have a volatile temperament or if you don’t deal well with crises. In an ideal scenario, a security guard is just maintaining the peace- but given the nature of the job (trying to identify and prevent threats), you’ll have to be ready to deal with threats and incidents in a strong and productive way.Weapons skills: Not all security guards are armed, but others are. Depending on the job, you may need to be fully trained and certified to h andle guns or other self-defense weapons.Attention to detail: Security guards are there to stop bad things from happening, which isn’t going to happen if a threat or a shoplifter skates right by a guard who’s not really paying attention. Security guards need to be able to appraise a situation fairly quickly and spot threats or violations before they become bigger issues.What do you need to become a security guard?Most security guard positions provide on-the-job training based on the needs of the job, and don’t typically require a specific degree. However, most security guard jobs do require the following:Must be at least age 18A clean record, confirmed by a background checkWeapons certification, if applicableSome states, like California and New York, require short security training programs and certification for new security guards, particularly for entry-level ones. (These may be anywhere from 8 hours to 40 hours.) Be sure to check your own state’s requi rements before you start down this path.How much do security guards get paid?According to the U.S. Bureau of Labor Statistics, security guards make a median annual salary of $25,840. Security guard salaries can vary based on level of experience, and the complexity of the job. For example, an armed security guard in a busy Las Vegas casino may require more specialized training and higher on-the-job demands than a security guard monitoring an empty office building overnight. Because there are so many different kinds of security guards, the pay and benefits vary as well.What’s the outlook for security guards?The demand for qualified security guards of all kinds will continue to grow. Private sector security guards in particular are in high demand, as security needs grow more complex. The U.S. Bureau of Labor Statistics predicts that the field will grow at about the average pace for all jobs, approximately 5% by 2024.If you’re thinking about a job that requires nerves of s teel and an unorthodox schedule, definitely consider becoming a security guard. If high drama and tackling bad guys isn’t your scene, there are lots of security jobs out there that will let you work on a quieter front, or even behind the scenes. And again, it can be a strong professional option for those who want a career that falls outside of the traditional work week. These public safety professionals are essential to keeping everything running as it should, and if this is the right path for you, good luck!

New product development and product innovation charter Essay

New product development and product innovation charter - Essay Example Therefore, a white product manufacturing company must understand that technological advancements are the key to success in the market (Avlonitis & Papastathopoulou, 2006). 1. a) Product innovation charter entails product planning and strategizing prior to its development. PIC charter summarizes all the necessary tools that a company’s development team should draft to come up with new products. The charter ensures that a product developed under it targets to achieving the company’s goals and objectives. Thus, the specialists must abide to PIC if they target to ensure their development is for the best of the company once it is in the market. It enables the team to set the product’s objectives in accordance to sales forecasts. A product will product will be of critical importance to a company if only it will draw positive attention from the consumer markets, as this is the only way of improving sales margins (Annacchino 2007). Similarly, sales should be profitable t o the company at the long run as far as the company is a profit making organization. Further, a significant development is that which enables a company acquire a higher market share relative to its previous one. Managers and product developers should focus on improving the market share competently and profitably (Avlonitis & Papastathopoulou, 2006). b) Every company has a mission and vision in its business field. Therefore, to come up with the best results of every innovation, the team should consider the goals and objectives of the company. For example, if a company’s mission is to enhance economic growth and customer satisfaction, the new product should entice the consumer to feel closer to the company and on deriving satisfaction from his purchase, will mean profitability to the business. Since perfect market competition is a rare case, a brilliant innovation will enable the company to grow in the market and undermine competitive threats. Eventually, a company shall pose a positive image to the society and other business affiliates if only the charter refines its image through healthy innovations (Karniel & Reich, 2011). c) The challenges that come with every innovation are as well overwhelming. Managers should understand that product charters only reveal prospects and not certainty. The criterion often tends to control development teams to operate within distinct procedures. Therefore, the team may develop a product that suits specific needs. This results to reduction of sales prospects, profitability, and market segment. The company finds realizes to be loosing worth an investment to a nonperforming product. It is advisable that companies should endure on practicing the best details a product innovation charter can offer in relation to the company’s goals and objectives (Karniel & Reich, 2011). 2. a) The key factors to that influence companies to concentrate in new product development programs are diverse. Companies find that all markets pos e competition and to ensure co-existence they must come up with products that place them above per. Other companies seek to maximize profits and after careful revision of the products that they already offer in the market, they realize the need of a new product that will profitably benefit the company in its operations. Companies notice that, whenever new products hit the target market profitably economies of scale reflect positively, and the rate of growth draws a positive view from their affiliates (Avlonitis&

Finance Theories Essay Example | Topics and Well Written Essays - 3000 words

Finance Theories - Essay Example Fosberg (2010, p.2) notes that the crisis began due to default on debt instruments and subprime mortgage loans supported by those loan types. However, it was not until 2007 that companies began realizing that the default on subprime mortgages was likely to cause a crisis on the financial sectors of the economy. This follows the discovery by Bear Stearns that realized that some of its assets, which were held by the subprime hedge funds, were slowly becoming valueless (Mizen 2008, p.15). However, the devastating effect of the subprime mortgage defaults on other markets were felt a year later in February 2008 following the subsidence of the auction rate security market. Fosberg (2010, p.2) notes that buyers failure to bid for the securities during a public auction resulted in an end to these securities market. However, the first major financial market collapses in March 2008 following the liquidation of Bear Stearns after going bankrupt. In the same year in September, another financial institution called Lehman Brothers also went bankrupt signaling a crisis. This prompted government intervention with the aim of forestalling further effects of the financial crisis on the financial market, which resulted in the passage of TARP Act (Fosberg 2010, p.2). The act soon became law in October 2008 as noted by Mizen (2008, p.15). However, the law did not help much in preventing the crisis from continuing biting the financial markets and institutions. In fact, many countries still suffer from the effects of this crisis which no sign of full recovery anytime soon. Some of the countries still suffering from the effects of this crisis include the U.K., the U.S. Greece and Turkey just to name but a few (Brigham and Ehrhardt 2002, p.12). In addition, the financial crisis also affected the issuance of sec urities in the market. What was also evident is that the financial crisis of the 2000s created a recession, which financial management experts expect to have also affected the

The Ways in Which the Principal Teachings of Two Religious Traditions Essay Example for Free

The Ways in Which the Principal Teachings of Two Religious Traditions Essay Peace and its execution and conservation is a concept embedded within the teachings of both Christianity and Islam. Thus the sacred texts of each tradition, namely; the Christian Bible and the Qur’an and Hadith instruct the adherent as to the best way of contributing to peace at a global level. Upon the analysis of the principal teachings of Christianity and Islam pertaining to peace, it is the contention of this paper that; the inspiration and desire for peace derives directly from the sacred texts of the two traditions. Essential to the concept of peace contained within the Christian Bible is the belief that peace as a concept was given to humankind by God, demonstrated by the teaching and example of Jesus Christ as recorded in the New Testament. â€Å"Peace is what I leave with you; it is my own peace I give to you. † (Jn) This teaching is as such evident in a number of movements which advocate and attempt to achieve world peace. The World Conference on Religion and Peace is a prominent initiative created through the influence of Christian teaching, aiming to encourage dialogue between nations in order to foster and conserve the peace ordained by God. They have provided mediation is such areas as Kosovo and have brought together world leaders to discuss issues such as global security and disarmament. This elucidates the way in which global initiatives for peace are heavily influenced by the principal teachings of Christianity. Moreover, another prominent initiative directed towards the attainment of peace at a global level is the promotion of the World Day of Peace by Pope John Paul VI, declaring that annually, New Years Day should be dedicated to reflection regarding the need for peace, saying that; â€Å"peace results from the harmony built into society by its divine founder. (John Paul VI) This highlights the direct influence of Christian teaching on movements for world peace. Although conflict in contemporary society in a global context is still prevalent, it can be observed that small in-roads to peace have been made as a result of the adherent’s capacity to act on the principal teachings of the tradition. Another prominent teaching of Christianity pertaining to world peace encompasses the concept that peace s attainable if adherents exercise the virtues of faith, hope and love which were bestowed by God in all aspects of ife. Moreover, this teaching demonstrates the notion that evil should not be re-paid with evil but must be dealt with by way of righteous action. â€Å"But I say to you, love your enemies and pray for those who persecute you. † (Mt) This is thus demonstrated on a practical level through the National Council of Churches in Australia’s (NCCA) initiative, the â€Å"Decade to Overcome Violence. † This employs the aforementioned teaching as its basis and urges the Christian community collectively to practise these virtues. Moreover, the council works to denounce international conflict, saying that; â€Å"war as a method of settling international disputes is incompatible with the teaching and example of Jesus Christ. † (NCCA) This demonstrates the way in which the worldwide Christian movements for peace place at their foundation the ethical principals of Christianity as reflected through the Bible. Perhaps one of the more prominent ethical teachings of Christianity with reference to world peace is that which highlights the correlation between being a Christian and working for peace. If your enemy is hungry, give him food†¦ resist evil and conquer it with good. † (Rom) This highlights the concept that working towards peace is an obligation of being a Christian. This is well exemplified by such movements as Pax Christi International, a peace organisation who sought to rectify the problems of the world in the aftermath of WWII and to promote such ideas as ecological awareness, disarmament and human rights. Moreover the pacifist movement, the Quakers or Society of Friends actively promote pacifism, typifying the notion of the practical application of Christian teaching. With reference to Islam, the cornerstone of the Islamic view of world peace is the Lesser Jihad. The principal teaching surrounding this is that Allah desires peace but acknowledges the human capacity to be violent and aggressive. Thus, the concept of the Lesser Jihad or the struggle against external evil in pursuit of world peace is developed. Adherents focus every aspect of their lives in the pursuit of Jihad and it is through this that one may finally achieve submission. O soul at peace, return to the lord. † (Qur’an) This struggle against external evil is demonstrated at a practical level through the initiatives of Australian Muslims to enter into dialogue with non-Islamic Australians to attempt to quell misunderstandings regarding Islam such as the misconception regarding Jihad. In 1989, The International Scholars Annual Dialogue was established by scholars from various faiths to clarify such issues as the aforementioned, helping to achieve world peace. This organisation believes that the western media â€Å"oversimplifies the position of Islam† on matters such as terrorism, thus impeding initiatives towards peace in a global context. Moreover such movements as the Bridges not Walls Foundation is an interfaith movement instigated by Muslims and Jews in order to oppose the conflict in the Middle East. Although peace in its entirety has not yet been achieved, initiatives such as these possess an incalculable significance in directing the world towards peace. Peace is a concept that is embedded into the sacred texts and principal teachings of both Christianity and Islam. These texts instruct the adherent toward the most appropriate way to peace and as such it is the concluding contention of this paper that; the inspiration and desire for peace derives directly from the sacred texts of the two traditions and although this has not yet been fully achieved, the movement towards world peace has been aided by the capacity of adherents to act practically on the principal teachings contained within the sacred texts of the aforementioned traditions.